Data Professional optimizing mobile marketing campaigns by translating data into actionable intelligence. Collaborating with multidisciplinary teams in Brazil's marketing landscape.
Responsibilities
Translate data points into actionable intelligence, supporting decision-making and increasing the impact of campaigns.
Build studies and analyses that optimize campaigns, delivering clear, practical, and results-oriented recommendations.
Continuously evolve our personas, ensuring profiles reflect real behaviors and business opportunities.
Advance propensity models to improve our forecasting and targeting capabilities.
Coordinate multidisciplinary projects, connecting technical and business areas to accelerate deliveries and maximize impact.
Requirements
Experience in Mobile Marketing, Performance, or Analytics.
Data analysis and generation of campaign insights.
Audience building and segmentation.
Optimization of digital campaigns with a results focus.
Experience working on projects with multidisciplinary teams.
Bachelor's degree in Engineering, Statistics, Economics, Business Administration, Marketing, Data Science, or related fields.
Preferred: Knowledge of analytics (GA4, SQL, Python), familiarity with modeling, audiences and the use of data in digital and mobile marketing, skills in storytelling, critical analysis, and project management.
Benefits
Flexible Benefits Program
Medical and Dental Insurance *
Pharmacy/Medication Benefit *
Wellhub (formerly Gympass) *
Meal and/or Food Allowance
Financial Wellness Program
Private Pension Plan
Company mobile phone with unlimited data and voice allowance
Partnerships with over 3,000 companies and institutions, including discounts on electricity and broadband internet bills
Online English course extendable to one family member or friend
Internal Training and Development Program
Profit Sharing
My First Benefit - Assistance for children up to 2 years old
Daycare Reimbursement (for parents)
Flexible work models and schedules
Happy Day – Day off during your birthday month
Extended leave for maternity, paternity, marriage, and adoption
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