Lead high - impact research initiatives generating insights to inform strategy and drive growth at Vizient. Collaborate with stakeholders to deliver actionable recommendations and narratives.
About the role
- Associate Media Director at Loudr overseeing media planning and execution while mentoring the team for growth. Driving strategic media solutions in a hybrid work environment in West Palm Beach.
Responsibilities
- Directly manage and mentor Media Managers, fostering a culture of continuous improvement and equitable delegation.
- Act as the primary escalation point for campaign issues, ensuring quality control and strict process adherence across all client work.
- Coach and upskill the team on effective delegation, technical proficiency, and strategic thinking to support their career growth.
- Develop holistic, audience-centric paid media strategies for Priority Accounts (Top 6-25) and Tier 2/3 New Business opportunities.
- Advise clients on optimal media mix, budget allocation, and measurement frameworks to ensure campaigns are audience-centric and results-driven.
- Collaborate with business development to create and present strategic media plans for new business pitches within assigned tiers.
- Lead the execution, buying, and complex negotiation for Traditional media placements, including TV, Radio, and Out-of-Home (OOH).
- Oversee planning, activation, and optimization for digital channels (Programmatic, Paid Search, Paid Social), ensuring best-in-class performance.
- Maintain "hands-on-keyboard" proficiency to troubleshoot advanced technical issues and guide the team through complex digital activations.
- Manage communication and aligned workstreams with cross-department teams (Account, Creative, Web, SEO, Print) to deliver truly integrated proposals and campaigns.
- Support account teams by leading high-level client calls, developing presentations, and managing professional, timely client communications.
- Build and nurture relationships with media partners, including developing RFPs, evaluating proposals, and negotiating competitive packages.
- Champion the adoption of AI solutions and "test and learn" opportunities for automation to improve media efficiency and effectiveness.
- Continuously evaluate department workflows to identify bottlenecks and implement data-driven strategies that streamline operations.
Requirements
- Minimum 5+ years of experience in media planning and buying.
- At least 2 years of direct supervisory experience with a proven ability to lead and develop talent.
- Comprehensive knowledge of both Traditional (TV, Radio, OOH) and Digital (Programmatic, Search, Social) media landscapes.
- Digital native with preferred "hands-on-keyboard" and in-platform experience.
- Proven experience in complex negotiation and vendor relationship management.
- Strong ability to work cross-functionally with Creative, Account, and Web teams to build integrated campaigns.
- Forward-thinking mindset with a passion for AI, data strategy, and automation.
- Excellent presentation skills and the ability to explain complex media strategies to clients with clarity and confidence.
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