About the role

Manager of Content Strategy leading content initiatives to drive engagement and awareness in the energy sector. Collaborating with teams to create top-of-funnel marketing strategies and impactful campaigns.

Responsibilities

Develop and execute content strategies that support demand generation and product awareness across digital channels.
Lead and mentor a team of content strategists and writers to deliver cohesive and engaging content.
Create educational and thought leadership content including blogs, videos, infographics, social media, and webinars.
Collaborate with product marketing, subject matter experts, and company leaders to align messaging with buyer pain points and industry trends.
Contribute to an integrated marketing strategy and own and align the editorial calendar for top-of-funnel initiatives tied to product launches, seasonal campaigns, and audience segments.
Optimize content for SEO and discoverability to increase organic reach and engagement.
Track, test, and measure content performance and refine messaging and formats..
Partner with external agencies, influencers, and analysts to amplify reach and credibility.
Develop and manage budgets for key product lines
Commit to understanding the power industry and S&C’s solutions, and apply knowledge of customer challenges and S&C’s unique differentiators
Build strong partnerships across the Marketing department and with outside vendors
Maintain regular and punctual attendance
Attend in-person or virtual meetings as requested or required
Communicate effectively and respectfully with others
Other responsibilities as assigned

Bachelor's degree in Communications, Marketing, Journalism, Technical Writing, English, or a related field
10+ years of experience in marketing communication, product marketing, or marketing operations. Proven experience working in technically complex industries. Previous leadership and B2B experience a plus.
Knowledge of the English language, including the meaning and spelling of words, rules of composition, and grammar
Experience and proficiency in proofing and editing content, as well as visual storytelling.
Expertise in project management and a high proficiency for managing multiple projects simultaneously with a commitment to meeting deadlines.
High attention to detail with a focus on accuracy
Proficiency in Microsoft Office including Word, Excel, Publisher, and PowerPoint
Ability to manage direct reports and coach/edit work for corporate voice, messaging, structure, visuals, and best practices of communications channels.
Marketing Automation experience a plus

Health and Welfare Benefits: Medical & Prescription, Dental, Vision, Health Care and Dependent Care Flexible Spending Accounts, Health Savings Account (HSA), Group Life Insurance, optional Supplemental Life and AD&D Insurance, Wellbeing Resources including Employee Assistance Program and Family Forming Benefits (i.e., Adoption and Fertility support)
Leave Benefits: Vacation Time, Sick Time, Paid Holidays and Company Shutdown days, Short-Term Disability, Long-Term Disability, Other Leaves, Paid Parental Time and Military Leave
Retirement Benefits: 401(k) Retirement Savings and Employee Stock Ownership Plan (KSOP) offering traditional and Roth 401(k) options and an Employee Stock Ownership Plan (ESOP) component; KSOP participants can receive annual ESOP company contributions of over 11% of eligible earnings (3% Core, up to 3.5% Match, Variable Periodic).