Director of Communications at Johnson & Johnson managing communications strategy in the healthcare sector. Collaborating with global teams to drive organizational priorities and achieve commercial goals.
About the role
- Global Marketing Communications Manager overseeing omnichannel strategies for Neurovascular business. Collaborating with brand management to develop and execute communication plans.
Responsibilities
- Use competitive insights to improve communication strategy and messaging
- Turn value proposition into a strong message for all customer segments
- Write and communicate key documents: business reviews, marketing strategies, proposals and recommendations
- Create marketing communication strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
- Lead the development and execution of the Commercialization Plan for launches and the Annual Marketing Plan
- Evaluate and adjust planned communications activities to maximize effectiveness and budget
- Provide clear, strategic and prioritized communication to the field sales organization through written communications, presentations and informal interactions
- Leverage customer data and provide customized communication support or solutions
- Lead, develop and execute communication strategies that drive the strategic plan for the product and/or portfolio
- Leverage existing marketing channel strategies, initiate new channels and make strategic channel decisions based upon ROI while tracking the impact
- Effectively communicate downward, upward, and outward
- Implement different design media, formats, graphics, and presentation tools
- Develop effective KPI strategies for the business and use appropriate measurements tools to drive improvement in future plans
- Collaborates with brand marketers on the development of their Annual Marketing Plan and Commercialization Plans. Provides input into Positioning, Marketing Tactics and Communication Strategies for each plan
- Understands the linkages between all components of the Big Picture framework
- Leads development of MarCom strategy, developing communication campaigns while collaborating with both Brand Manager and digital marketing manager to build out plans, tactics and budgets to achieve agreed upon goals
- Bridges gaps and brings together cross-functional stakeholders to ensure that team achieves final approval of messaging and tactics to deliver within deadlines
- Manages and ultimately owns the brand of both the HEM franchise and its associated product brands ensuring brand compliance and global consistency across all developed materials
- Maintains effective relationships with key vendors through the development process of all communication tools and tactics
Requirements
- Bachelor's degree required
- 8+ years of work experience
- 3+ years Marketing Communications experience
- Experience developing omnichannel communication plans and supporting tactics for product launches
- Preferred: 2+ years Med Device or Pharma experience
- Agency experience is a plus
- Experience working with large matrix organization
- Experience working with highly regulated organizations
- Experience with Canva, Adobe Suite, OR marketing communications design tools
Benefits
- salary plus bonus eligible
- benefits
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