Lead B2B Marketing Manager overseeing marketing strategies and AI innovations for Stickerstars, enhancing growth and efficiency. Responsible for channel and content strategy across diverse business areas in Berlin.
Responsibilities
You are responsible for the content and channel strategy across two business units
You develop a clear B2B content and channel strategy for our target audiences
You refine and optimize our marketing setup with a focus on email marketing/automation, LinkedIn, and Meta
You coordinate the operational marketing team and external partners
You use AI for ideation, copywriting, content variants, campaign development, and testing
You build clear reporting with central KPIs
Requirements
5+ years of experience in B2B marketing in acquisition-focused environments
Strong channel knowledge for LinkedIn, email/CRM, paid social, and landing pages
Excellent conceptual skills and storytelling ability
Solid experience with AI and automation in marketing
Business-fluent German; confident English
Benefits
Job ticket
Urban Sports membership
Bike leasing
Company pension contribution
Training and development opportunities
Job title
Senior B2B Marketing Manager – Strategy, AI & Growth
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