Marketing Allrounder supporting marketing and social media initiatives at innovative agricultural drone company. Collaborating on creative content and implementing social media strategies.
About the role
- Social Media Expert at Ebert HERA Group developing strategies and content, while managing B2B social media presence. Translating complex technical topics into engaging digital storytelling for employer branding.
Responsibilities
- Developing and implementing social media strategies and content plans for the entire Ebert HERA Group;
- Managing and optimizing channels such as LinkedIn, Facebook, Instagram, X, YouTube and TikTok;
- Creating, planning and publishing content (texts, visuals, short videos and posts) that appeals to the specific target group;
- Monitoring performance using analytics tools and reporting on reach, engagement and growth, and translating this into concrete optimizations;
- Communication management, responding to questions and comments via social media and contributing to the online reputation;
- Supporting employer branding and recruitment: drafting and promoting job advertisements, setting up recruitment campaigns and assisting with recruitment via social channels;
- Coordinating and switching between the various brand identities and stakeholders (marketing, sales, HR, technical team);
- Setting up and optimizing social advertising campaigns (targeting, A/B testing, budget monitoring);
- Social listening and competitive analysis; proactively identifying opportunities and reputation risks;
- Collaborating with external partners (photographers, video production, agencies) and creating internal support.
Requirements
- Fluent in Dutch and English (written and spoken). Knowledge of the German language is an advantage;
- Minimum higher professional education level; relevant education in marketing/communication is an advantage;
- 3+ years of experience in social media management, preferably B2B and/or in a technical or industrial environment;
- Affinity with technology and the ability to present technical topics in an understandable and appealing way;
- Experience and knowledge in the field of recruitment and selection: experience with recruitment campaigns via social media, knowledge of candidate funnels and experience with screening/shortlisting is an advantage;
- Proficiency with AI tools for content creation, copy ideas, image generation and analytics (e.g. generative AI for drafts, tools for image/video and data analysis);
- Strong copywriting and editorial skills; sense of tone of voice per brand;
- Experience with social media tools (content planning, analytics, advertising platforms). Knowledge of Adobe Creative Suite or Canva is a plus;
- Proactive, organized, stress-resistant, skilled at managing multiple projects simultaneously and analytical mindset.
Benefits
- A dynamic role with real responsibility and room for creativity.
- A full-time position directly with us (part-time possible) and flexible working hours.
- A competitive salary complemented by an attractive benefits package.
- Excellent opportunities for professional growth in marketing and communication.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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