Data Analytics Advisor responsible for delivering high - quality analytics and reporting for Cigna's customer experience team. Collaborating with operational leaders and stakeholders to inform data - driven decisions.
About the role
- Data Analyst specializing in CRM and client experience at Sevetys. Focused on optimizing data-driven CRM actions for veterinary health sector.
Responsibilities
- Produce, analyze and activate customer data to optimize the effectiveness of our CRM actions and care pathways.
- Upstream: contribute to segmentation, targeting and campaign preparation.
- Downstream: perform performance analyses (impact, ROI, insights) and provide concrete recommendations to strengthen retention and customer engagement.
- Implement and maintain relevant customer segmentations (behavioral, transactional, care pathway-based, etc.).
- Identify target audiences for CRM campaigns (email, SMS, notifications, etc.) in line with business and relationship objectives.
- Develop scoring models / prioritization rules to optimize communication actions.
- Monitor the performance of CRM campaigns and communications (relationship, business and engagement KPIs) and conduct in-depth post-campaign analyses: uplift, attribution, ROI.
- Provide concrete recommendations for continuous improvement of journeys and messaging.
- Ensure the quality and reliability of customer data (integrity, enrichment, structuring).
Requirements
- Proven experience (minimum 3-5 years) as a CRM / Customer Data Analyst, preferably in retail, healthcare or services.
- Strong command of data manipulation and query tools (SQL required).
- Proficiency with visualization tools (Looker, Tableau, Power BI, or equivalent).
- Familiarity with CRM and/or Marketing Automation platforms (e.g., Imagino at Sevetys, Salesforce, Adobe Campaign, Sendinblue, Klaviyo, etc.).
- Ability to interpret data and formulate actionable, business- and customer-experience-oriented recommendations.
Benefits
- RTT (compensatory time off)
- Remote work / telecommuting
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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