Insurance Marketing Analyst supporting Producers and account teams by organizing client information and conducting analyses. Collaborating with clients and carriers to build strong relationships and drive marketing efforts.
About the role
- Marketing Analyst at Sentry supporting data-driven decision-making across brand, creative, and marketing initiatives. Manage relationships with research partners and analyze performance metrics.
Responsibilities
- Manage relationships with market research partners , coordinating project timelines, deliverables, and contracts
- Assist in developing and analyzing quarterly brand health reports , synthesizing insights and preparing presentations for cross-functional teams and leadership
- Coordinate with third-party vendors on brand lift studies , maintaining consistency in survey design, measurement methodologies, and reporting standards
- Collaborate with creative and insights teams to conduct qualitative research , such as focus groups and concept testing, and summarize key takeaways to guide marketing strategy
- Monitor and analyze ad testing performance and market trends , identifying optimization opportunities to improve future campaign effectiveness
- Serve as a key point of contact for the refresh and utilization of customer insights , maintaining segmentation frameworks and behavioral data
- Analyze creative performance metrics from marketing platforms , identifying insights that drive improvements in creative output and audience engagement
- Support marketing measurement and reporting efforts , including benchmarking, KPI tracking, monthly scorecards, and other recurring performance reports
Requirements
- Bachelors Degree or equivalent work experience
- Minimum 2 years of related work experience
- Marketing and database experience essential
- Knowledgeable of Company products, services and marketing strategies
- Excellent communication skills, both verbal and written
- Excellent analytical skills to include working knowledge of complex statistical analysis, spreadsheets and database applications
- Ability to work independently.
- For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas
Benefits
- flexibility through a scheduled Hybrid work model
- Meal Subsidy available for associates who report to an office
- 401(K) plan with a dollar-for-dollar match on your first eight percent , plus immediate vesting
- Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program
- Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off
- Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits
- Well-being and Employee Assistance programs
- Sentry Foundation gift matching program to encourage charitable giving
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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