Director of Product managing the Growth and Customer Engagement portfolio for a multi - country digital banking group. Lead product strategies to enhance customer interaction and expand market reach.
SA
Hybrid Direct-To-Consumer – Patient Advancement Analytics, AI, Activation Product Owner
Posted 3 weeks ago
About the role
- Product Owner leading digital consumer engagement initiatives at Sanofi, driving data and AI-powered healthcare solutions. Collaborating cross-functionally to enhance patient experiences through tailored digital solutions.
Responsibilities
- Collaborate with cross-functional teams to gather requirements, drive technology strategy, and deliver tailored digital solutions
- Capture business needs and impact to support the business case creation
- Assess the risks of various solutions and prioritize competing business demands
- Elicit and document requirements
- Define, set up, and validate that the solution meets functional and non-functional requirements
- Own the assessment and prioritization of Consumer/Patient use cases, ensuring alignment with strategic goals
- Design and implement the end-to-end product vision and delivery, as it pertains to DTC/P Activation and based on impact assessments
- Standardize and deliver digital products with a focus on the consumer/patient experience analytics and AI
- Promote architectural consistency and usability standards; define and execute test cases
- Manage the DTC/P Activation product roadmap, including budget planning, resource allocation, and feasibility assessments
- Provide consultative support on business-led technology initiatives
- Identify opportunities for business-led delivery; coach employees to make use of technology and information
Requirements
- Bachelor’s degree in Computer Science, Information Systems, Software Engineering, Business/Data Analytics or similar field
- At least 5 years of experience working in Digital engagement orchestration environments
- Ability to rapidly understand key business processes and their corresponding data flows
- Proficiency in reading, evaluating SQL logic and corresponding output
- Proficiency in segmentation testing, A/B testing methodologies, and experimental design for impact assessments
- Knowledge of KPIs, hierarchies, and the understanding of data relationships
- Hands-on experience with LiveRamp (or equivalent)
- Hands-on experience with Media Partners, with particular focus on media partner on-boarding negotiation, data integration and data ready platform consumption.
- Understanding of measurement and cross media intelligence
Benefits
- High-quality healthcare
- Prevention and wellness programs
- At least 14 weeks’ gender-neutral parental leave
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