Senior Analyst working with the Marketing Intelligence team at RPA. Analyzing data and delivering insights to support strategic decision-making for clients.
Responsibilities
Collaborate with internal teams and clients to analyze cross-channel data and translate results into clear, actionable insights.
Create and deliver executive-level visualizations that connect media performance with key business and marketing objectives.
Assist with research and analytics efforts across brands by supporting measurement plans, goal setting, testing strategies, and performance evaluation across Digital, Linear, and Streaming media.
Oversee multiple brand tracking initiatives, transforming raw survey data into meaningful strategic insights.
Expand analytics capabilities through forecasting, automation, and business intelligence solutions, including the development of internal and leadership dashboards.
Build and manage automated data pipelines to support data cleaning, weighting, and KPI calculations.
Generate recurring reports highlighting brand health metrics, competitive landscape insights, and media effectiveness.
Requirements
2+ years of analytics experience, ideally within advertising or media.
Proficient in Microsoft Excel for analysis, charting, and automation.
Experienced with ETL tools like Domo to clean, transform, and prepare data for client deliverables in PowerPoint or Tableau.
Comfortable working with raw data using tools such as Excel, SQL, and other BI platforms.
Strong communicator, both written and verbal, with a passion for numbers and storytelling through data.
Highly organized and self-motivated, with solid project and time management skills.
Able to work independently in a fast-paced environment and balance multiple priorities, including client requests.
Collaborative team player eager to learn and grow new technical and strategic skills.
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