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About the role
- Senior Director of Global Lifecycle Strategy driving measurable business results at Rover. Leading lifecycle communication investments to enhance pet care marketplace growth with conversions and retention strategies.
Responsibilities
- Set and drive the strategy for how lifecycle contributes to significant growth outcomes across Rover’s four brands and 18 countries. Own the strategy for both pet parents and care providers.
- Design and drive key metrics for measuring lifecycle performance across conversion, retention, reactivation, and monetization
- Identify the highest leverage opportunities in the customer journey to drive growth, and drive alignment across the business in how we prioritize those investments
- Partner with executive leadership to align lifecycle strategy with company-wide growth objectives.
- Effectively influence the global strategic roadmap through effective cross-functional collaboration, particularly with Product, Data Science, Analytics, and Brand
- Drive business cases and secure buy-in for lifecycle resourcing and program bets
- Lead cross-functional initiatives spanning Product, Data Science, Engineering, Brand, and Operations to deliver cohesive lifecycle experiences
- Ensure foundational data, infrastructure, platform tools, and measurement are in place to run a high-functioning program
- Collaborate with Product teams on shared user journey roadmaps that prioritize customer needs and the problems we need to solve to achieve business objectives
- Partner with Data Science and Analytics to both develop predictive models that improve lifecycle investment priorities and implement scalable testing methods
- Collaborate with Brand to ensure we have well crafted and scalable messaging and creative strategies for running the lifecycle program
- Build programs heavily indexed toward automation that enable scaled results
- Consistently apply best practices in design of lifecycle technical architecture - from data design, CDP implementation, CRM tooling - to enable quality and scale
- Implement best in class lifecycle segmentation and personalization methods to drive improvements in campaign scalability and performance
- In partnership with Product, design multi-channel engagement programs that holistically contemplate in-product messaging, push, email, and SMS channel investments
- Build and coach a high-performing team of lifecycle strategists and lifecycle technical operations to deliver against the forward-looking needs of the business
- Implement a highly analytical culture focused on finding leverage in the journey, rigorous and pace-oriented experimentation, and data-driven decision making
Requirements
- 15+ years of experience in, Lifecycle Strategy, Email Strategy, or Growth
- Proven track record of building high performing lifecycle programs that have demonstrated material impact on growth businesses
- Experience successfully prioritizing lifecycle bets by understanding product opportunities, impacts,and risks.
- Deep experience partnering with data science, marketing technology teams, and analysts to develop lifecycle data strategy, experimentation and measurement methods, and to inform forward looking investments
- Strong technical background in CRM platform design (Iterable, Braze) and CDP requirements for successful lifecycle programs
- Best in class knowledge of lifecycle channels, particularly: in web/app, push, email, and SMS
- Proven experience working with analytical measurement tools like Amplitude to identify opportunities and measure program results
- Enjoys operating in a highly matrixed environment and is very effective at driving cross-functional initiatives and influencing senior partners without direct authority
- Experience operating in consumer tech companies and/or marketplaces strongly preferred
Benefits
- Competitive compensation
- 401k match
- Long-term incentive plan with a company performance-based cash payout
- Flexible PTO
- Competitive benefits package, including medical, dental, and vision insurance
- Commuter benefits
- Bring your dog to work (and unlimited puppy time)
- Pet benefits, including $1000 toward adopting your first dog or cat
- Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
- Regular team activities performed in-person and virtually
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