Sales and Marketing Analyst working with an open-minded team to analyze e-commerce sales and marketing efforts. Collaborating with cross-functional teams to drive brand visibility and revenue growth.
Responsibilities
You continuously analyze sales for our bikes across all channels and monitor (online) marketing budgets and activities.
Together with our Bike XP teams (Race, Adventure, etc.), you define action opportunities to increase our brand visibility and sustainably drive revenue growth.
Your data-driven analysis of the customer journey shows colleagues where opportunities exist to reach and delight customers.
Analyze KPIs related to e-commerce, stores, customer journey, traffic, (online) marketing channels, and conversion.
Prepare revenue and budget plans for online and offline sales channels as well as ongoing forecasts and budget control.
You are responsible for sales and marketing controlling and develop dashboards and reports for performance monitoring.
Apply statistical methods and modeling for trend analysis, forecasting, and process optimization.
Collaborate with data engineers and scientists to further develop the data infrastructure and tools.
Customer journey analyses across all marketing touchpoints for process optimization and budget management.
Requirements
At least three years of professional experience in controlling/BI within an e-commerce or multichannel company or in a comparable role
Enthusiasm for cycling
Controlling experience with common tools such as BI tools or Google Analytics
Independent, structured, and goal-oriented working style
Proactive communication skills and ability to work in a team
Strong conceptual skills, solution orientation, and sense of responsibility
Quick grasp and willingness to quickly familiarize yourself with new subject areas
Excellent German and English skills
Benefits
Work in an open-minded team that loves what it does
A role in a steadily growing and future-oriented industry
Flat hierarchies in a fast-growing family business
Flexible working hours
Annual employee events such as Christmas party, summer party and participation in sports events
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