Director of Content leading content strategy for Rimini Street’s enterprise software solutions. Overseeing a team to deliver compelling, audience-centric marketing content.
Responsibilities
Serve as a content visionary, guiding the team in the creation of audience-centric, high-quality and scalable content marketing assets across PR, content marketing, creative, brand, digital, B2B and thought leadership initiatives to support marketing strategy and programs
Partner with cross-functional teams to gather insights and content requirements, translating complex technologies, products and market challenges into clear, engaging and educational stories
Collaborate with Brand Experience, Campaigns, Client Engagement, Communications, Demand, Executive and HR teams to develop and optimize full‑funnel content aligned with brand guidelines and demand generation goals
Lead the concepting, writing and editing of compelling copy across digital channels including web, social, email, blogs and paid media, driving engagement and action
Translate internal strategy and business priorities into clear, external-facing content across multiple channels
Own and maintain a comprehensive, strategic content marketing and editorial calendar
Develop innovative storytelling approaches that articulate Rimini Street’s vision with clarity, strength and impact
Champion and promote content strategies that reinforce Rimini Street’s brand platform, architecture, messaging and positioning frameworks and voice and tone
Ensure consistency of brand identity, messaging and visual expressions across corporate and product communications
Requirements
10+ years of content marketing/marketing communications in B2B or B2C
3 to 5+ years of proven experience managing high-performing content/creative teams
B2B marketing experience required; software and services industry experience strongly preferred
Strong editorial judgement with proven ability to create compelling content for diverse audiences
Exceptional attention to detail, with a rigorous focus on language precision, syntax, context and nuance to ensure clarity, consistency and brand integrity across all content
Advanced content creation skills, including writing and editing, visual/design acumen and brand-building ideation
Experience with web-based storytelling and content management systems (CMS)
Working knowledge of SEO best practices, marketing metrics and content performance measurement
Demonstrated ability to use performance data and insights to assess and optimize content effectiveness
Collaborative and team-oriented leader with experience managing multiple projects simultaneously
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