Marketing Manager for Individual Life Insurance developing data-driven campaigns and strategies. Collaborating with product owners and sales leadership to drive business results.
Responsibilities
Work with product owners and sales leadership to develop marketing strategies for key product launches, sales concepts, and value add stories
Understand the needs of partners to create compelling business cases and creative briefs that help drive business results
Provide direction and sign off on all created content
Partner closely with the analytics team and performance marketing stakeholders to track campaign performance
Act as a champion for new tools and automation, piloting emerging marketing technology and experimentation
Requirements
7+ years consumer goods marketing or financial services sales/marketing
Bachelor's degree required
Experience marketing investment products is a plus
Strong life insurance product, distribution, and competitive knowledge
Experience with digital experimentation, piloting new technology, and scaling successful tools across teams
Fluent in using analytics, such as A/B testing, campaign dashboards, and customer journey analytics, to make decisions and optimize marketing ROI
Led the adoption of marketing automation or CRM platforms (e.g., SalesForce Marketing Cloud, Hubspot, or equivalent)
Great cross-collaboration skills and can influence and inspire others
Curious, self-starter, with the ability to organize and manage multiple complex projects at one time.
Benefits
Medical, dental, vision, life insurance, disability insurance
Paid Time Off (PTO)
Leave of absences, such as parental and military leave
401(k) plan with company match (up to 4%)
Company-funded pension plan
Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development
Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service
Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.
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