CRM Analyst focused on maximizing customer satisfaction and service value through strategic initiatives at Pmweb. Identify opportunities and enhance customer experience using CRM best practices.
Responsibilities
Opportunity Identification: Detect new needs and expand clients' service portfolios.
Proactive Communication: Maintain daily contact with clients, participating in meetings and interacting via email and WhatsApp.
Strategic Relationship Management: Build close relationships with clients, understand their needs, and deliver exceptional service.
Platform Adoption: Increase usage of Pmweb platforms and products to drive client engagement and satisfaction.
Workshop Facilitation: Design and deliver workshops to train clients on effective use of available tools.
Project Involvement: Participate in special projects assigned by management and collaborate with operational teams.
Metrics Monitoring: Track clients' metrics daily to ensure strategies are optimized.
Impactful Reporting: Prepare and present weekly and monthly reports with insights on performance and service consumption.
CRM Strategy Development and Execution: Focus on optimizing segmentation and personalization of campaigns using methodologies such as RFV and LTV.
Control Group Implementation: Measure the effectiveness of marketing campaigns to ensure efficient resource allocation.
LTV Analysis: Identify valuable customers and recommend actions to maximize relationship returns.
Multichannel Campaign Development: Create campaigns aligned with customer needs and behaviors using segmentation data.
CRM KPI Monitoring: Analyze retention, churn, and engagement rates and recommend continuous improvements.
Cross-Functional Collaboration: Work with marketing, data, and BI teams to align CRM strategies with business objectives.
Detailed Performance Reporting: Provide insights into customer behavior and campaign effectiveness.
Requirements
Bachelor's degree in Marketing, Advertising, Communication, or related fields.
Prior experience managing client portfolios and providing strategic account management.
Solid knowledge of digital marketing, CRM campaigns, and performance marketing.
Familiarity with CRM market best practices, CRO, and loyalty programs.
Strong analytical skills with the ability to work with data, metrics, and results to identify new business opportunities.
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