Hybrid CRM Analyst

Posted 8 hours ago

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About the role

  • CRM Analyst focused on maximizing customer satisfaction and service value through strategic initiatives at Pmweb. Identify opportunities and enhance customer experience using CRM best practices.

Responsibilities

  • Opportunity Identification: Detect new needs and expand clients' service portfolios.
  • Proactive Communication: Maintain daily contact with clients, participating in meetings and interacting via email and WhatsApp.
  • Strategic Relationship Management: Build close relationships with clients, understand their needs, and deliver exceptional service.
  • Platform Adoption: Increase usage of Pmweb platforms and products to drive client engagement and satisfaction.
  • Workshop Facilitation: Design and deliver workshops to train clients on effective use of available tools.
  • Project Involvement: Participate in special projects assigned by management and collaborate with operational teams.
  • Metrics Monitoring: Track clients' metrics daily to ensure strategies are optimized.
  • Impactful Reporting: Prepare and present weekly and monthly reports with insights on performance and service consumption.
  • CRM Strategy Development and Execution: Focus on optimizing segmentation and personalization of campaigns using methodologies such as RFV and LTV.
  • Control Group Implementation: Measure the effectiveness of marketing campaigns to ensure efficient resource allocation.
  • LTV Analysis: Identify valuable customers and recommend actions to maximize relationship returns.
  • Multichannel Campaign Development: Create campaigns aligned with customer needs and behaviors using segmentation data.
  • CRM KPI Monitoring: Analyze retention, churn, and engagement rates and recommend continuous improvements.
  • Cross-Functional Collaboration: Work with marketing, data, and BI teams to align CRM strategies with business objectives.
  • Detailed Performance Reporting: Provide insights into customer behavior and campaign effectiveness.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communication, or related fields.
  • Prior experience managing client portfolios and providing strategic account management.
  • Solid knowledge of digital marketing, CRM campaigns, and performance marketing.
  • Familiarity with CRM market best practices, CRO, and loyalty programs.
  • Strong analytical skills with the ability to work with data, metrics, and results to identify new business opportunities.

Benefits

  • Health Insurance
  • Dental Insurance
  • Life Insurance
  • Daycare Assistance
  • Birthday Day Off
  • Wellhub
  • Transportation Allowance
  • Meal and/or Food Allowance
  • Language Learning Support
  • Education Support
  • Certification Support
  • Home Office Allowance
  • Structured Evaluation Cycle

Job title

CRM Analyst

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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