Hybrid Summer Intern – Omnichannel Marketing, Customer Engagement Strategy

at Phathom Pharmaceuticals

• Job title: Summer Intern – Omnichannel Marketing, Customer Engagement Strategy
• Job type: Internship
• Experience level: Entry level
• Salary: $15 - $25 per hour
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Florham Park, United States

About the role

• Summer Intern in Phathom Pharmaceuticals supporting omnichannel marketing strategies for GI disease treatments. Engaging in analytics and customer touchpoint evaluations within a collaborative internship.

Responsibilities

• Conduct an assessment of current marketing tactics and customer touchpoints across channels (e.g., email, sales rep outreach, digital engagement)
• Map existing tactics to end-to-end customer journeys for priority customer segments, identifying how individual activities connect across the experience
• Develop structured journey use cases outlining key stages, triggers, and desired customer outcomes
• Support the development of rule-based next best action (NBA) frameworks by identifying key customer signals, trigger points, and appropriate follow-up actions across channels
• Analyze engagement data to identify patterns in customer behavior, channel effectiveness, and timing of interactions
• Build visual frameworks and/or dashboards (Excel, Power BI) to illustrate journey flows, engagement trends, and opportunity areas
• Partner with cross-functional teams (marketing, sales, analytics) to validate assumptions and refine journey and NBA use cases
• Synthesize findings into executive-ready presentations with clear, data-driven recommendations to improve customer engagement and orchestration
• Deliver a final set of prioritized journey maps, NBA use cases, and recommendations to support the transition toward more orchestrated, model-driven engagement

Requirements

• Current pursuing and actively enrolled in a degree in Economics, Business, Data Analytics, Marketing, or a related quantitative field; must have completed at least 2 years of the degree at time of internship
• Strong analytical and problem-solving skills, with experience working with datasets and identifying patterns
• Experience with Excel and/or data visualization tools (e.g., Power BI)
• Ability to translate complex data into structured frameworks and actionable insights
• Strong written and verbal communication skills, including experience creating presentations for stakeholders
• Interest in marketing analytics, customer experience, and omnichannel engagement
• Highly organized with the ability to manage multiple workstreams independently
• Must be authorized to work in the US without sponsorship during the employment period