Product Marketing Manager driving content and product marketing initiatives at Medier. Managing optimization across multiple channels from an office in Lisbon, Portugal.
PE
Hybrid Senior Product Marketing Manager, Market Intelligence – Global GTM
Posted 2 weeks ago
About the role
- Senior Product Marketing Manager leading market intelligence and GTM strategies at Perk. Shaping competitive insights and product direction in the travel sector.
Responsibilities
- You will spend 50% of your time as our Competitive & Market Intelligence Lead, turning market signals into "battle-ready" insights.
- Synthesize market signals into clear guidance on how Perk wins.
- Maintain actionable, seller-ready competitive documentation (utilizing AI tools like Klue, Gong or Notion AI) for our top global and regional rivals.
- Partner with Sales Enablement to empower our revenue teams with objection handling, competitive positioning, and deal-specific playbooks.
- Translate win/loss patterns and Gong insights into clear commercial actions that improve competitive win rate.
- Lead the shift from reactive battlecards to a proactive, AI-enabled intelligence system.
- Deliver a comprehensive analysis of our Ideal Customer Profile (ICP) and Market Fit Map, that clarifies where we win, where we lose, and where we should not play.
- Conduct regular product-market fit reviews and market share analysis to identify whitespace and "right to win opportunities globally.
- You will be the PMM lead for 5 dedicated product squads, managing global releases end-to-end.
- Craft compelling, commercially grounded positioning that answers the “so what?” for our ICP.
- Translate launches into field-ready messaging, objection handling, and business cases that equip sellers to win CFO-level conversations.
- Partner with Product Ops and Revenue to track adoption, identify friction, and refine messaging and positioning where features are not sticking.
Requirements
- Extensive experience in B2B SaaS Product Marketing.
- You don't just execute; you influence.
- Proven track record of using intelligence to change a sales narrative or pivot a product roadmap.
- You are naturally curious and tech-savvy.
- Eager to leverage AI to automate competitive tracking and data synthesis.
- Comfortable challenging Product Managers and Sales VPs.
- You can say "no" to a low-impact launch to protect the "so what" for the customer.
- Comfortable in Looker and Excel.
- Investigate *why* features aren't sticking and propose the strategic fix.
- Organized enough to manage the communication overhead of 5 different squads without letting the quality of the narrative slip.
Benefits
- Receive competitive compensation and equity ownership in Perk.
- Rest and recharge with our generous allocation of vacation days plus public holidays.
- Take control of your physical health with your choice of private healthcare or a gym allowance.
- Know that your loved ones are protected financially through your Life Insurance if the worst were to happen.
- Join our unforgettable Perk events, including our spectacular annual summer party.
- Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones.
- Make your money go further with our flexible compensation plan.
- Focus on your family with 17 weeks’ paid parental leave during your child’s first year.
- Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes.
- Broaden your horizons with up to 20 "Work from Anywhere" days per year.
- Nurture your language skills with in real-life English, Spanish and Catalan lessons.
- Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years.
- Let us help you move to one of our hubs with relocation support.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Senior IGTM Strategist driving cross - functional alignment and strategy execution for Adobe. Collaborating with Sales and Marketing teams to enhance enterprise customer relationships and performance.
Senior Marketing Manager for Alternatives Product Marketing within Fidelity’s Asset Management Solutions team. Focused on developing and executing marketing plans for alternative investments across various channels.
Product Marketing Specialist leading product launches and high - impact campaigns at Qualifinds. Collaborating across teams to ensure successful and profitable market initiatives.
Product Marketing Manager leading product launches and systems processes for the AI video platform companies at Synthesia. Collaborating with Product and Engineering for effective market strategies.
Product Marketing Manager shaping Scompler's market positioning and driving go - to - market strategies for SaaS solutions. Collaborating across teams to ensure successful product launches and adoption.
Forward Deployed Engineer leading complex customer engineering engagements at Notion. Collaborate with enterprise clients to design integrated solutions and resolve technical challenges.
Product Marketing Specialist responsible for marketing strategies and product positioning at Bread Financial. Collaborating across teams to enhance product and feature adoption.
Product Marketing Lead for Nasdaq's Payments Fraud portfolio, connecting product innovation with marketing execution. Drive go - to - market strategies and manage product positioning in the banking industry.
GTM Systems and AI Specialist optimizing multi - system architecture connecting Salesforce and AI tools. Leading initiatives in automation and data governance for a healthcare software provider.