Coordenador de Marketing de Influência e Relações Públicas para a PACCO, desenvolvendo estratégias de marketing e relacionamento com influencers e imprensa.
Responsibilities
Develop and lead the strategy for brand authorities, influencers, UGC (user-generated content) and creators.
Plan and coordinate influencers associated with branding campaigns, corporate initiatives and product launches.
Manage relationships with the press, opinion leaders and partners.
Coordinate seeding and personalized gift strategies, aligning concept and creative aesthetics with the campaign scope and purpose.
Liaise with, price and negotiate services from communication agencies, press offices and influencer agents.
Prepare and review briefings and approve content together with Marketing management.
Coordinate product dispatch from inventory and the distribution center and monitor delivery logistics.
Review, validate and align budgets, contracts and payments with Finance.
Track results, optimize strategies and generate analyses on brand impact and reputation.
Prepare monthly reports with department KPIs.
Act as the central Public Relations contact for events and activations.
Requirements
Degree in Communications, Advertising, Journalism, Public Relations or related fields.
Previous experience as a Communications Coordinator, in Influencer Marketing or Public Relations, preferably in agencies or marketing departments of companies focused on lifestyle, fashion, home décor or the luxury market.
Experience working with social media and influencers in agencies and media outlets.
Availability to travel and attend brand events.
Intermediate English.
Creativity and attention to detail.
Strong organizational skills and efficient delivery workflows.
A keen eye for influencer marketing.
Problem-solving and analytical capabilities.
Excellent communication and collaboration skills.
Ability to work under pressure and manage deadlines.
People management experience.
Proactivity and willingness to learn and adapt.
Benefits
Health and Dental Insurance
Transportation voucher
Meal allowance
TotalPass
Life insurance
Weekly workplace exercise/wellness sessions
Annual bonus based on targets and performance evaluation
Partnerships with universities
Cafeteria with fresh fruit daily
Quality of life and well-being initiatives
Employee discount on product purchases
Birthday gift card
Job title
Influencer Marketing and Public Relations Coordinator
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