Software Engineer responsible for backend development and performance improvements in a reactive architecture for Europe's leading embedded banking platform.
About the role
- B2B Marketing Manager leading marketing strategies for OfferUp’s self-serve SaaS products. Collaborating cross-functionally to drive customer engagement and growth across paid and owned channels.
Responsibilities
- Lead integrated go-to-market planning for OfferUp for Business SaaS products from pre-launch positioning through paid and owned activation
- Run and refine full-funnel campaigns and activations (paid social, search, retargeting, content syndication, field marketing) that drive trials, leads, and conversions
- Build media and creative testing frameworks with the goal of benchmarking and improving CAC:LTV over time
- Design and maintain the B2B attribution model, connecting media spend to lead quality, conversion, and revenue to track performance through the funnel
- Partner collaboratively with Sales, Creative, and Marketing teammates to develop launch materials and sales enablements assets (case studies, pitch decks, FAQs, one-pagers)
- Track competitive landscape, synthesize customer feedback, and apply insights to optimize campaigns, messaging, and collateral
- Report progress through dashboards and concise exec updates that connect effort to ROI
Requirements
- 7–10 years in B2B SaaS or marketplace marketing with hands-on demand gen, performance marketing, and GTM experience
- Proven ability to own a launch and scale it through disciplined experimentation
- Fluency in performance channels (search, social, display, email) and CRM automation
- Strong analytical instincts; you connect spend to outcomes and know how to course-correct fast
- A builder’s mindset that’s most at home working scrappy and fast
Benefits
- Competitive salary
- Flexible working hours
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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