Distribute and adapt journalistic content across major social platforms while prioritizing timely, high - impact stories. Monitor performance, propose improvements and collaborate with the newsroom to drive audience engagement.
About the role
- Reporter producing high-quality digital content for News & Star, covering breaking news in Cumbria. Engaging with local communities and utilizing social media and AI tools.
Responsibilities
- Cover breaking news and produce high‑quality digital content across North and West Cumbria.
- Contribute to reporting to the News & Star, Whitehaven News and Times & Star.
- Develop strong relationships with local contacts and communities.
- Use social media for newsgathering, engagement, relationship‑building and trend monitoring.
- Utilise AI tools appropriately as part of the role.
- Produce content ranging from live blogs and listicles to features and long reads.
- Use analytics and digital tools to inform decisions and improve performance.
- Work flexibly across early/late shifts and some weekends.
- Spend time on patch gathering stories, and representing the newsroom.
Requirements
- Gold‑standard NCTJ qualification with 100wpm shorthand (or working towards/graduate level).
- Strong digital journalism skills with a versatile, energetic writing style.
- Ability to write quickly, accurately and under pressure.
- Excellent understanding of what digital readers want from local news.
- Strong social media awareness and passion for digital engagement.
- Good knowledge of media law.
- Ability to generate ideas and approach stories creatively.
- Skilled at building and maintaining community and contact relationships.
- Knowledge of SEO and its importance in digital publishing.
- Confident using analytics to shape content.
- Collaborative approach and ability to work well within a digital reporting team.
- A driving licence and access to a car are preferred.
Benefits
- **25 days holiday** + bank holidays + **your birthday off**
- **Holiday buy scheme** for extra flexibility
- **Structured career progression** & ongoing training
- **Pension plan**
- **Employee Helpline** counselling and advice
- **Perks & discounts** including:
- Gym membership
- Cycle to Work scheme
- Eye care
- Retail discounts
- **Team building days** & annual **volunteer charity day**
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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