Lead and deliver AI initiatives focusing on traditional machine learning and generative AI for Mashreq Bank. Build, scale, and productionize models for business transformation and operational efficiency.
About the role
- Lead marketing analytics practice at Nestlé UK&I, embedding data into decision making and driving growth through insights and recommendations across key categories.
Responsibilities
- Lead the marketing analytics practice in the UK market by embedding data and analytics into day-to-day decision making
- Champion media and price & promotion effectiveness programs of two of our biggest categories (Confectionery & Coffee)
- Train and empower the categories in the market
- Act as a key liaison for media effectiveness
- Develop planning scenarios (foresight) to maximise return on investment
- Foster a data-driven culture and develop data capabilities across brand and CDT teams
- Support the 4Us brand performance tracking across a wide range of marketing metrics
Requirements
- Strong skills in marketing mix modelling and pricing & promotion optimisation
- advanced analysis & data modelling
- performance optimisation
- statistical analysis
- insights integration & synthesis
- Experience leading partnerships with technical teams
- managing cross-functional projects
- Excellent relationship-building and communication skills
- Ability to work effectively at fast-pace
- Collaboration and stakeholder management
- Proven experience in creating and optimising dashboards using Tableau or similar tools (PowerBI) and with marketing analytics platforms (Adobe Analytics, Google Analytics)
Benefits
- car allowance
- private medical
- potential bonus
- generous pension scheme
- 12 flexible days in addition to holiday entitlement
- other fantastic benefits!
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