SEO Manager driving technical optimization and client keyword strategies at Optimerch GmbH, a performance marketing agency in Dortmund. Collaborating on audits, content guidance, and ensuring quality outputs.
About the role
- Manager of SEO optimizing search strategies for cancer care information at Memorial Sloan Kettering. Collaborating with teams to enhance visibility and compliance in digital spaces.
Responsibilities
- Support and evolve MSK’s search engine optimization strategy across organic search, local listings, and online reviews
- Help modernize SEO practices, including optimizing content for LLMs, generative search engines, and AI-influenced discovery
- Partner with listings vendors to help maintain accurate, consistent, and compliant location data across platforms
- Collaborate with survey and review vendors to strengthen review monitoring and response processes
- Work cross-functionally with Marketing & Communications, Legal, clinical stakeholders, and operations teams
- Monitor search performance and visibility trends, translating findings into clear, practical insights
- Assist with establishing standards and best practices that promote accuracy, trust, and consistency in search results
- Stay informed on evolving search technologies and AI-driven discovery to inform future recommendations
- Handle visibility or reputation-related issues with professionalism, sound judgment, and sensitivity
Requirements
- 5–8 years of experience in SEO, search, or digital visibility roles
- Direct healthcare SEO experience, including familiarity with regulated or highly scrutinized content
- Strong understanding of local search, listings management, and location-based discovery
- Experience working with vendors or platforms supporting listings and review management
- Hands-on experience with SEO tools and technologies (e.g., BrightEdge, Yext, Schema, analytics platforms)
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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