Insurance Marketing Analyst supporting Producers and account teams by organizing client information and conducting analyses. Collaborating with clients and carriers to build strong relationships and drive marketing efforts.
About the role
- Marketing Analyst guiding insurance clients with market intelligence and creative coverage solutions. Maintaining relationships with carriers and ensuring proper submissions for clients' needs.
Responsibilities
- Maintain current and relevant knowledge of the insurance marketplace and act as an internal market resource and liaison.
- Meet with carriers to learn of new products, appetites and service enhancements.
- Build strong and mutually beneficial relationships with carriers and wholesalers.
- Meet with the account team to evaluate account needs and select appropriate markets.
- Act as a consultant to the team to offer up to date market intelligence on products and services, programs, carrier appetites and guide the marketing strategy for assigned accounts.
- Provide creative solutions for coverage placement.
- Evaluate risks and determine appropriate coverage and pricing terms to meet client needs.
- Discuss risks with relevant markets to gauge interest.
- Create specifications in appropriate systems and order submission creation within agreed upon service levels time frames.
- Control and oversee the submission process.
- Review drafts of submissions until all corrections and updates have been addressed.
- Ensure that all current term policy changes occurring during the renewal cycle are captured in submissions.
- Send submissions to selected markets.
- Follow up quotes.
- Answer questions and obtain additional information required by underwriters to generate quotes.
- Negotiate best terms and prices on behalf of clients and favorable commissions on behalf of the agency.
- Obtain revised and final quotes.
- Compare and evaluate quotes in conjunction with the account team.
- Select those suitable for presentation to clients.
- Order proposals within service level time frames.
- Provide all information necessary for the completion of the proposal.
- Review and order final corrections and revisions to the template.
- Approve final version.
- Give instructions for the assembly of proposals as needed, including additional inserts, exhibits, brochures, reports, etc.
- Document all marketing activities in accordance with established procedures so that all account stakeholders can access status reports.
- Order binders from winning markets and alert losing markets of outcome of proposal meetings in a manner that will enhance and demonstrate respect that will foster continued good market relationships.
- Alert internal service teams about orders to bind.
- Update all systems to document and finalize marketing cycle.
- Perform other duties as requested, including exercising discretion and judgment in prioritizing workload.
Requirements
- Property and Casualty License must be obtained within 75 days of the first day of New Hire Onboarding
- Demonstrate commitment to continuous learning by advancing insurance knowledge via training and obtaining insurance designations
- Must maintain current intel on insurance markets in general and specifically to provide a competitive advantage
- Excellent negotiation and relationship management skills
- At least five years of similar experience
- Must have strong commercial lines technical and market knowledge.
- Must understand a broad range of coverage and risk alternatives.
- Highly proficient with Microsoft Word and Excel
- Applied Systems – Epic agency management system experience preferred
- Extremely organized
- A strong sense of urgency with a strong attention to detail & follow through
- Must be able to work independently on a team and under pressure
- Analytical-technically oriented
- Strong attention to detail and follow through
Benefits
- Generous time off, including personal and volunteering
- Tuition reimbursement and professional development opportunities
- Hybrid work
- Charitable contribution match programs
- Stock purchase opportunities
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