Lead global marketing strategy and activation for Oliver Wyman's Insurance and Asset Management practices. Focus on integrated marketing plans and measurable multi-channel campaigns.
Responsibilities
Define and own the global marketing strategy for Insurance, Asset Management and Oliver Wyman Actuarial aligned to practice priorities and revenue targets.
Translate partner priorities into annual and quarterly marketing plans and a global-to-local activation roadmap.
Design and deliver integrated multi‑channel campaigns (owned, earned, paid, events, digital) that target C‑suite and senior client audiences.
Run ABM programs for priority accounts and coordinate cross‑regional activation and localization.
Set KPIs and build dashboards to measure brand, engagement, pipeline and media share; run performance rhythms and optimize to maximize ROI.
Lead, mentor and develop two direct reports; set objectives, conduct performance reviews, and build capability.
Act as primary marketing partner to practice heads, partner‑level client teams and communications; secure buy‑in and translate business needs into marketing deliverables.
Coordinate with central brand, digital, PR, events, and marketing operations to ensure consistent and scalable activation across all markets.
Drive adoption of martech, ABM platforms, analytics and AI/automation to scale personalization and speed to market.
Work with editorial and communications to amplify practice leaders through bylines, speaking opportunities, media and flagship events globally.
Requirements
10–15+ years in integrated B2B marketing, professional services, or consulting
Experience leading multi‑channel, global campaigns and ABM programs across multiple regions
Proven track record of driving measurable commercial outcomes (pipeline/revenue)
Demonstrated people management (managing and developing junior marketers)
Strong stakeholder management and influencing skills with senior global leaders
Excellent written and verbal communication; ability to translate technical content for C‑suite across markets
Benefits
Health and welfare benefits
Tuition assistance
401K savings and other retirement programs
Employee assistance programs
Job title
Director, Global Marketing – Insurance, Asset Management & Actuarial
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