Data Analyst transforming innovative solutions for public administration and various sectors at Minsait. Engaging in strategic projects and collaboration within a hybrid work environment.
Responsibilities
Audience segmentation for campaigns, evaluation of results, and measurement of actions.
Generate datasets for communication via social media.
Creation and maintenance of reports and CV indicators.
Creation and maintenance of communication sending reports.
Creation and maintenance of Journeys in Salesforce (Cards BU).
Maintenance of data imports from Hive/Teradata into Salesforce.
Requirements
Knowledge of data manipulation and extraction tools such as SAS, SQL, Teradata.
Microsoft Office, with emphasis on Excel for data consolidation, analysis, and report creation.
Ability to interpret KPIs.
Familiarity with lifecycle concepts and the customer journey.
Knowledge of Power BI or Tableau: data visualization and dashboard building.
Knowledge of HTML.
Experience with multichannel campaigns: understanding communication strategies via RCS, SMS, PUSH, and Email.
Knowledge of Salesforce Marketing Cloud:
- Creation of automations (Automation Studio).
- Publishing messages and HTMLs.
- Use of AMPscript for content personalization.
- Creation and maintenance of journeys (Journey Builder).
Technical English for reading documents.
Teamwork, responsibility, sense of urgency, and analytical skills.
Benefits
Company-subsidized health plan for the employee.
Option to include dependents in the health plan with payroll deduction.
Dental assistance (optional).
Option to include dependents in dental assistance with payroll deduction.
Meal allowance or food allowance.
Transportation voucher (optional).
Impact & Care - Personal Guidance Program providing emotional support and confidential counseling in psychological, legal, financial, social and pet-related areas at no cost for the employee and legal dependents.
Gympass - Wellhub (access to over 700 gyms across Brazil with plans starting at R$ 29.90 deducted from payroll).
Option to include dependents in Gympass - Wellhub (up to 3 dependents - paid via credit card).
Access to Udemy through our intranet.
Partnerships with major consumer brands.
Agreement with SESC for the employee and dependents.
Discount agreements with educational institutions (undergraduate and postgraduate) and language/certification schools.
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