SEO Manager driving technical optimization and client keyword strategies at Optimerch GmbH, a performance marketing agency in Dortmund. Collaborating on audits, content guidance, and ensuring quality outputs.
About the role
- SEO Specialist driving organic growth strategies for a Philippine business loan provider. Responsibilities include technical SEO, content creation, and performance tracking for optimized digital presence.
Responsibilities
- Build and implement a comprehensive keyword strategy mapped to products, cities, and industries
- Align SEO initiatives with lead generation and overall growth objectives
- Coordinate with the Web Development & CRM Specialist to ensure proper implementation of SEO recommendations and resolution of technical site issues
- Improve technical SEO performance including: Crawlability and indexing, Sitemap optimization, Internal linking structure, Basic schema implementation
- Identify and resolve technical errors affecting search visibility and site performance
- Execute on-page optimization for: Core-revenue generating (money) pages, Location-specific pages, Blog and supporting content
- Ensure proper keyword placement, metadata optimization, content structure, and internal linking best practices
- Provide support for Google Business Profile optimization
- Develop and maintain a scalable location-page system to improve visibility across priority areas
- Create detailed content briefs aligned with keyword strategy
- Utilize AI-assisted drafting tools where appropriate to improve efficiency
- Perform quality assurance and editing prior to publishing to ensure accuracy, clarity, and SEO alignment
- Track keyword rankings, Google Search Console performance, and organic lead generation
- Monitor technical health metrics including errors resolved and index coverage
- Recommend and prioritize weekly optimization actions based on performance data
Requirements
- At least 3 years of SEO experience with measurable results
- Strong fundamentals in technical SEO and on-page SEO
- Proficiency in Google Search Console and major SEO tools (any recognized SEO stack)
- Comfortable and have prior experience using AI tools to accelerate content briefs and outlines while maintaining human quality assurance standards
- Good written and verbal English communication skills with the ability to collaborate with cross-functional teams
- Bachelor’s degree in marketing or related field
- Local SEO experience within Philippine cities
- Experience writing or optimizing content related to finance or SME topics
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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