Data - driven Product Analytics Manager focusing on boosting customer retention and facilitating expansion. Collaborating across teams to enhance product integration and adoption metrics.
About the role
- Data Analyst and Performance expert at Kumon managing and optimizing paid media campaigns. Analyzing metrics and generating insights for strategic business decisions.
Responsibilities
- Be responsible for analyzing and optimizing the performance of paid media campaigns, both national and local, translating data into strategic insights to ensure accurate tracking of results and to achieve the company's and franchise network's business objectives.
- Campaign Planning and Execution: Create, set up and manage paid media campaigns on platforms such as Google Ads, Meta Ads (Facebook/Instagram Ads), TikTok and LinkedIn Ads.
- Continuous Campaign Optimization: Monitor performance daily, making strategic adjustments to budgets (bids), audience targeting, keywords, creatives and other elements to improve efficiency and scale results.
- Analyze the performance of the Kumon website to identify campaign improvement opportunities based on site metrics.
- Metrics and KPI Analysis: Track and conduct in-depth analysis of key performance indicators such as Cost Per Click (CPC), Cost Per Acquisition (CPA), Cost Per Lead (CPL), Conversion Rate and Return on Investment (ROI).
- Regional and Unit Campaign Performance Analysis: Evaluate regional campaigns and unit-specific campaigns for each region/city and develop proposed action plans to achieve results.
- Tagging and Tracking: Implement and ensure proper configuration of tracking codes (pixels, tags, UTMs, goals) via Google Tag Manager or other tools to monitor traffic and conversions with maximum accuracy.
- Report and Dashboard Generation: Produce detailed reports and visual dashboards to present results, insights and action plans to internal teams and stakeholders, demonstrating the value generated by campaigns.
- Based on internal research, identify new audiences, interests, behaviors and search terms with high conversion potential for each campaign's objectives.
Requirements
- Bachelor’s degree: Statistics / Data Science / Information Systems / Engineering (Computer, Data) / Marketing
- Postgraduate: MBA / Graduate studies in Digital Marketing / Growth / Business Analytics / Data Analytics
- Courses in Google Analytics, Google Ads (plus)
- Languages: Spanish and English (plus)
- Proficiency with Microsoft Office suite
- Advanced Excel and intermediate Power BI
- Differential experiences: Management of media platforms (Google Ads, Meta Ads, LinkedIn Ads); Data and metrics analysis (KPIs, ROI, CPL); Web analytics tools (Google Analytics); Tag management (Google Tag Manager); Report and dashboard creation (Looker Studio, Power BI); Excel / Power BI for data analysis.
Benefits
- Medical Insurance: Private (single-room) plan at no cost to the employee and with a fixed fee for direct dependents (not co-payment).
- Dental Assistance: Optional.
- Childcare Allowance: For employees with children up to 5 years old.
- Assistance for Employees with Disabled Children.
- Conexa Saúde: Employee support program providing psychological and nutritional counseling at no cost to the employee.
- Vidalink: Medication assistance for all employees with no deduction up to a monthly cap.
- Gympass (now Wellhub).
- Meal Voucher.
- Food Allowance.
- Life Insurance.
- Transport Allowance: For days of on-site work.
- Profit Sharing (annual).
- Education Subsidy: Financial support for professional development (subject to the applicable limit).
- Free Study of Kumon Instructional Materials for All Subjects: All employees may study Kumon instructional materials for all subjects, using 30 minutes of their daily work schedule.
- Reimbursement for Study Using the Kumon Method: Available at franchised units for employees and legal dependents.
- Languages: Employees may use the allotted amount to study English, Spanish or Japanese (independent of Kumon Method study).
- Birthday Day-Off: Employees will have their birthday paid as a day off by the company or may choose a day during the week following the birthday if it falls on a weekend.
- Career Development Plan.
Job title
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