Senior Manager, Data Analytics at Walmart leading data - driven strategies for business objectives. Overseeing data quality and driving innovation in analytics and insights across multiple functions.
About the role
- Senior Global Marketing Data Analyst leading analytics and decision support across digital channels. Collaborating with teams to enhance data-driven strategies and improve marketing performance.
Responsibilities
- Lead global reporting architecture, ensuring data quality, consistency, and scalability across regions and marketing teams.
- Source, validate, and unify data from SEO, paid search/display, social, YouTube, email/automation (Marketo), and other digital platforms.
- Build and maintain enterprise-ready dashboards in Power BI, Looker Studio, Adobe Analytics, and Salesforce, enabling real-time visibility into performance and business impact.
- Define and operationalize global marketing KPIs, diagnostic metrics, and reporting standards.
- Deliver advanced performance analysis that connects marketing activity to MQLs, SQLs, opportunities, and revenue.
- Develop and continually refine attribution frameworks and ROI models by channel, region, and campaign.
- Lead end-to-end measurement of marketing’s influence across the customer journey, from awareness to revenue.
- Partner with sales, business development, and operations to align Salesforce pipeline data with marketing activities and business goals.
- Facilitate recurring insights reviews with regional and channel stakeholders, recommending optimizations and ensuring actionability.
- Provide forward-looking insights to support forecasting, scenario planning, and budget prioritization.
- Evaluate and recommend analytics platforms, measurement methodologies, and emerging technologies.
- Ensure high data accuracy, troubleshoot technical issues, and drive adoption of reporting tools across teams.
- Maintain expert knowledge of core systems including Google Analytics, Adobe Analytics, Marketo, Salesforce, Snowflake, Google Search Console, social platforms, tag management systems, and virtual event tools.
- Use AI and automation to enhance data processing, anomaly detection, predictive insights, and operational efficiency.
- Conduct advanced benchmarking and competitive analysis to contextualize marketing performance.
- Provide insights into industry trends, evolving channel standards, and competitor strategies.
- Translate research findings into actionable recommendations for marketing and leadership teams.
Requirements
- Bachelor’s degree in Marketing Analytics, Business, Data Science, or a related field.
- 6+ years of experience in digital marketing analytics, ideally in a global or B2B environment.
- Strong proficiency in Power BI, Looker Studio, Google Analytics, Adobe Analytics, and Salesforce.
- Hands-on experience with Marketo reporting and marketing automation measurement.
- Advanced Excel skills (PivotTables, INDEX/MATCH, advanced formulas).
- Strong PowerPoint skills with the ability to create executive-ready visualizations.
- Expertise in attribution modeling, funnel analytics, and ROI measurement.
- Experience with A/B testing, conversion optimization, and experimentation frameworks.
- Demonstrated ability to lead analytics initiatives, work independently, and collaborate with cross-functional global teams.
Benefits
- Career Development
- Competitive Compensation and Benefits
- Pay Transparency
- Global Opportunities
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