Hybrid SEO Specialist – Hybrid

at Kaplan Test Prep

• Job title: SEO Specialist – Hybrid
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Bangalore, India

About the role

• SEO Specialist at Kaplan managing link building and on-page SEO for various clients. Collaborating on technical SEO initiatives while driving organic growth and performance analysis.

Responsibilities

• Support tactical SEO initiatives with a focus on on-page optimizations and white-hat link building campaigns to improve organic rankings and backlink profiles for multiple websites
• Assist with keyword research, competitive analysis, conducting on-page audits, performance analysis, reporting, link building research and outreach, and other SEO tasks for multiple clients as needed
• Support technical SEO initiatives, including improving site navigation, crawlability, schema and other structured data, and other improvements as needed
• Monitor and analyze organic search performance for multiple sites to identify issues and opportunities
• Perform website health checks using tools such as Screaming Frog, Ahrefs, and Google Search Console to identify and resolve crawl errors, monitor index coverage, and track page performance
• Support SEO activities to improve keyword rankings and increase organic traffic for a variety of clients, including keyword research, performing on-page SEO audits, and recommending on-page optimizations
• Develop and implement white-hat link building campaigns for multiple websites to improve their backlink profiles and organic rankings
• Write personalized outreach emails and document link acquisitions to report on progress
• Recommend improvements to internal linking, crawl sites to identify and address broken links
• Conduct content audits to identify gaps and collaborate with the content team to develop linkable assets
• Support the SEO team with user acceptance testing (UAT) and quality assurance (QA) tasks on staging and production environments
• Assist with weekly, monthly, and quarterly SEO analysis and reporting
• Stay updated on SEO trends and recommend improvements to SEO strategies accordingly

Requirements

• Bachelor Degree with a focus in Marketing, IT, or related discipline
• 3+ years of hands-on experience managing successful SEO and link building campaigns for multiple websites
• Experience using Google Analytics, Google Search Console, Looker Studio, and SEO tools such as SEMrush, Ahrefs, and Screaming Frog
• Basic understanding of HTML, CSS, and JavaScript
• Experience with MS Office including strong Excel skills
• Excellent written communication and organizational skills; high-levels of accuracy, critical thinking, and attention to detail are essential
• Ability to handle multiple projects, prioritize responsibilities, and work efficiently in a fast-paced environment
• Experience using AI tools such as Gemini and ChatGPT to improve workflows and create efficiencies is a plus
• Understanding of Generative Engine Optimization (GEO) tactics to optimize content and sites for AI visibility is a plus

Benefits

• Hybrid work model provides a flexible work/life balance
• Voluntary Provident Fund is an additional voluntary contribution scheme associated with the statutory Employee Provident Fund (EPF)
• Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
• Comprehensive health benefits new hire eligibility starts on day 1 of employment
• Generous Paid Time Off includes National holidays(10), Earned leaves(15), sick leave(12), plus one (1) volunteer day to participate and give back to our local communities
• Gratuity is applicable upon completion of 5 years as per the Gratuity Act