SEO Manager driving technical optimization and client keyword strategies at Optimerch GmbH, a performance marketing agency in Dortmund. Collaborating on audits, content guidance, and ensuring quality outputs.
About the role
- Lead content strategy and social media execution to drive growth for a trust solutions platform. Focus on SEO, content creation, and data insights in an e-commerce environment.
Responsibilities
- You will plan our content roadmap, own the keyword strategy end to end, produce high-quality content across multiple formats, and run our social channels with intention and creativity.
- Own and evolve the content strategy, setting priorities based on impact and opportunity.
- Write blogs, landing pages, and newsletters with clarity and authority.
- Ensure every piece of content has a long life through effective repurposing.
- Track performance, test formats, and iterate quickly based on what resonates.
Requirements
- You’ve owned growth KPIs and delivered results through content, SEO, and social media, and can demonstrate impact on organic traffic from your previous roles.
- You owned the full strategy-to-execution journey and are comfortable discussing results, decisions, and the trade-offs you made.
- You know search behaviour, keywords, and ranking patterns inside out, including how AI SEO and LLMs are reshaping search.
- You’re an early adopter of AI tools and use them to speed up research, writing, and distribution.
- You enjoyed turning research and data into stories that are clear, useful, and genuinely interesting.
- You can confidently write about core eCommerce growth topics such as SEO, conversion rate optimisation, email, or paid media. You don’t need to know everything, but you should go deep in at least one area.
- You’re familiar with Shopify and have a good sense of how merchants actually run and grow their stores.
Benefits
- Offers Bonus
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