Content Developer creating accurate, high - quality medical content for Kaplan, an educational services leader. Collaborating with cross - functional teams to enhance educational materials and student experience.
About the role
- Content Creator for fast-growing health and wellness brand creating premium social-first content. Responsible for storytelling, production, and community engagement.
Responsibilities
- Produce high-end, social-first content across photography, video, motion, and short-form formats (TikTok, Instagram Reels, YouTube Shorts).
- Lead content shoots end-to-end — from creative ideation and shot lists to filming, lighting, sound, editing, and final delivery.
- Work confidently with professional cameras, lenses, lighting, and audio equipment to achieve a polished, editorial-grade finish.
- Ensure a consistent, elevated visual identity across all content outputs, aligned with brand guidelines and tone of voice.
- Collaborate closely with designers, copywriters, and wider creative teams to deliver cohesive, best-in-class campaigns.
- Translate brand strategy into storytelling-led content that feels aspirational, emotive, and performance-driven.
- Work collaboratively with the wider Content Team to plan, create and manage day-to-day content publishing across all social platforms.
- Create audience-focused content that drives conversation, community building, and meaningful engagement.
- Keep content calendars organised, ensuring timelines are met and campaigns are delivered smoothly.
- Optimise content in real time based on performance, insights, and evolving trends.
- Stay ahead of social media trends, new formats, and emerging creative techniques.
- Regularly test innovative content ideas to push boundaries and keep the brand culturally relevant.
- Monitor competitor and industry activity to keep the brand’s content fresh, distinctive, and forward-thinking.
Requirements
- 3+ years proven experience creating high-quality social content, ideally within lifestyle, health, wellness, or food.
- Demonstrable experience shooting with professional-grade cameras (DSLR / mirrorless / cinema), lighting setups, and audio equipment.
- Exceptional storytelling skills and a strong creative instinct for what captures attention online.
- Strong visual sensibility with the ability to shoot and edit compelling video content that can be used across a range of channels and mediums.
- Experience with a range of editing software is essential.
- Hands-on experience across TikTok, Instagram, YouTube Shorts, and emerging platforms.
- Confident working alongside with videographers, photographers, and designers to bring ideas to life.
- Deep understanding of what performs on social and how to optimise content for engagement.
- Highly creative, experimental, and always clued into culture and trends.
- Strong organisational, communication, and project management skills.
- Passionate about health, wellness, food, and community-driven experiences.
Benefits
- shares
- wearables budget
- free products!
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