SEO Manager driving technical optimization and client keyword strategies at Optimerch GmbH, a performance marketing agency in Dortmund. Collaborating on audits, content guidance, and ensuring quality outputs.
About the role
- Head of SEO for a lead generation company driving organic growth for casino and sportsbook brands. Leading SEO initiatives across multiple domains and navigating competitive markets.
Responsibilities
- Take full ownership of SEO across multiple brands and GEOs
- Build and execute a long-term SEO strategy tailored for specific iGaming markets
- Lead SEO efforts across casino, sportsbook, review sites, and authority hubs
- Evaluate market trends, competitor tactics, and SERP movements unique to markets
- Develop strategies that scale across multiple domains and GEOs
- Work together with the Chief Technology Officer (CTO) to conduct deep technical audits for large, complex websites with thousands of pages
- Improve site architecture, crawlability, indexation, and Core Web Vitals
- Implement schema, speed optimisations, internal linking networks, and mirrored domains
- Maintain stability across fast-changing algorithm environments
- Oversee regular technical audits to ensure crawlability, indexation, and optimal site health
- Build content frameworks for GEO-specific clusters
- Conduct advanced keyword research to identify profitable opportunities
- Optimise existing content to match evolving search intent
- Maintain high-quality content at scale
- Partner with content teams to ensure SEO best practices across all digital assets
- Working with the Head of Link Building, develop link-building strategies suited to the competitive iGaming landscape
- Manage outreach, digital PR, and authority-building partnerships
- Maintain strong backlink profiles across multiple brands
- Build dashboards and KPIs for rankings, revenue, traffic, and authority
- Closely monitor search updates impacting casino/sports SERPs
- Run experiments on pages, layouts, metadata, and content
Requirements
- 5+ years of hands-on SEO experience
- 2+ years in a senior / lead role
- Proven success driving organic growth for high-traffic websites
- Expert knowledge of SEO tools (e.g., GSC, GA4, Ahrefs, SEMrush, Screaming Frog)
- Strong understanding of technical SEO and analytics
- Experience in multilingual or multi-market SEO
- Thorough understanding of growth-marketing, CRO
- Experience of driving projects, acting team lead for engineering and product teams
- Strong leadership & collaborative skills
- Data-driven solution-finder
- Able to translate complex technical information to non-tech stakeholders
Benefits
- Competitive salary + performance-based incentives
- Freedom to innovate in a high-growth, ROI-driven environment
- Access to premium tools, content resources, and technical support
- A flexible, remote-first culture with strong internal collaboration
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