Content Analyst responsible for planning and publishing brand content. Collaborating with teams and managing digital campaigns to enhance brand visibility across multiple platforms.
Responsibilities
Plan the editorial calendar for all platforms (Instagram, LinkedIn, TikTok, etc.)
Create and publish content aligned with the brand identity
Monitor interactions and engagement, responding to comments and messages
Identify and negotiate with influencers relevant to the brand
Manage contracts and campaign deliverables with partners
Ensure alignment between digital activities and communication and marketing objectives
Review reports and results provided by partners/agencies, suggesting strategic adjustments when necessary
Ensure alignment between digital actions and offline campaigns
Work collaboratively with other areas (sales/commercial, product, events) to ensure synergy in activities
Plan and control the budget allocated to digital activities and influencers
Develop strategies for organic and paid growth
Analyze trends and propose innovations for the brand's digital presence
Requirements
Strong command of major social networks and their tools
Knowledge of metrics and KPIs (engagement, reach, CTR, etc.)
Familiarity with scheduling and monitoring tools
Knowledge of copywriting and storytelling
Degree in Social Communication, Marketing, Advertising, Journalism, or related fields
Additional courses in Digital Marketing, Social Media, or Content Production are a plus
Intermediate English (to follow trends, tools, and international content)
Benefits
Flexible working hours
Support for employees with children with disabilities
Variable compensation program (performance-based pay)
Private pension plan
Length-of-service bonus
Online therapy & nutritional counseling
Newborn/baby welcome package
Corporate university (learning & development programs)
Reimbursement for glasses and contact lenses
Medication assistance
Vaccination assistance
Market-standard benefits: Gympass, meal and food vouchers (VR/VA), transportation voucher (VT), health and dental insurance, life insurance
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