ASO Manager for Hutch leading app store optimization strategies across game portfolio. Collaborating with teams to enhance app visibility and user acquisition.
Responsibilities
Manage App Store Optimisation both on-page and off-page, developing a deep knowledge of optimisation techniques and trends
Working with Performance Marketing team to improving conversion rates for user journey
Support user acquisition activity with CPPs/CSLs production and testing
Liaise with Game Directors to understand current and upcoming game features, gain insight into the games, and share insight into ASO performance
Design, execute and analyse ASO experiments – planning, goal setting and delivery, including what to test and when to test
Monitoring of App Store performance including visibility and rankings, platform featuring, and Store reported installs and quality of those installs
Advising on causes and effects of such rankings - effectively becoming the owner within the business of reporting where our apps are being promoted (platform, UA, social), demonstrating a high knowledge of the marketplace and store developments.
Creating and maintaining effective documentation and reporting of results, with observations and recommendations.
Research and adopt tools to facilitate effective monitoring and deployment.
Manage external agencies where necessary to add value to the process.
Collaborate with the Design team to create new assets for the App Stores
Requirements
Proven track record in App Store Optimisation or a related field
Proven track record of designing and executing A/B tests that resulted in significant and measurable improvements in conversion rate
Works well in a highly autonomous and international environment
Strong creative skills yet comfortable using with data to service actionable insights
Able to work in a collaborative, creative environment while also motivated to execute on projects and deliver results independently
Out-the-box thinker who wants to deliver best-practice while innovating and looking for opportunities to be ahead of the curve
Understanding of, and interest in game development process and live product management
A keen gamer and keen to understand the games industry as a whole
**Bonus Points**
Previous experience in the games industry
Marketing experience preferable
Combination of agency and in-house working experience
Benefits
Hutch is now a 4-Day Work Week company*
Flexible working hours
Remote working 2 days per week
Excellent salary
Private health care
Enhanced Maternity (18 weeks) and Paternity leave (6 weeks)
Support to learn, develop and progress within Hutch
Free snacks and drinks
Social events, game launch parties, Thursday night drinks and much more
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