Director of Media Strategy and Planning at Glassroom, leading integrated media strategies across digital and traditional channels. Overseeing team operations and driving measurable business growth.
Responsibilities
Media Strategy and Planning Omnichannel Architecture: Lead the development of sophisticated media blueprints that integrate Offline (Linear TV, Radio, Print, OOH) with Digital (Search, Social, Programmatic, OLV) to create a seamless consumer journey.
Market & Trend Synthesis: Act as the internal authority on the shifting media landscape—from the rise of CTV and retail media to the enduring impact of traditional "mass-reach" vehicles.
Strategy Development and Execution: Develop and advise clients on the necessary media strategies to achieve their business objectives while also playing a key role in project advancement.
Strategic Audience Intelligence: Go beyond demographics to analyze psychographics and media consumption habits, identifying high-value touchpoints across the physical and digital worlds.
Financial Stewardship: Own the integrity of multi-million dollar budgets, overseeing complex billing lifecycles, and ensuring total transparency in reporting and resource allocation.
Optimization Frameworks: Design advanced strategies for geographic saturation, frequency management, and cross-channel attribution to maximize the "halo effect" of integrated investment.
Process Innovation: Continuously refine internal workflows to elevate the team’s strategic output, ensuring we move from "executors" to "business partners."
Media Modernization: Monitor industry trends to stay up to date on new and emerging research and innovations. Keep the team up to date by analyzing and presenting emerging trends.
Team Supervision & Operational Excellence: Mentor and develop a team of strategists, fostering a "Glassroom Mindset" of curiosity and accountability. Manage the team’s total capacity and priority shifts, ensuring high-stakes deliverables are met with precision and composure.
Client Partnership & Executive Advisory: Act as the primary consultant for senior clients, becoming a trusted advisor, translating complex media data into business-critical insights and long-term growth roadmaps. Be the guardian of their investment. Build relationships with our media partners.
Cross Office Collaboration: Work together with leadership across all Glassroom offices to ensure clear communication and alignment are always present.
Requirements
Expérience : 8+ years of media strategy experience, bridging the gap between traditional brand building and high-performance digital precision.
Experience in developing media strategies for the retail or CPG category
Understanding of the media ecosystem including traditional and digital media
Expertise in using key media planning and research tools (Vividata, Infosys, Radius, COMMB, etc.)
Analytical Rigour: Proficiency in the Microsoft and Google suite of tools and a comfort level with data management platforms.
AI-forward mindset: Demonstrates a keen interest in Artificial Intelligence and actively uses AI tools to optimize daily workflows and drive efficiency.
Benefits
Hybrid Work: A perfect balance with 3 days in the office for team connection and 2 days remote.
Generous Time Off: 3 weeks of annual vacation + the agency is closed during the Holiday season.
"Human" Days: All statutory holidays doubled + 5 human days to take care of yourself + 1 volunteer day to give back to the community.
Comprehensive Health: Group insurance plan (life, medication, dental, paramedical, travel...) with 3 coverage options.
Active Well-Being: $250 per year reimbursed for your physical activities or the purchase of home fitness equipment.
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