Head of SERM/ORM/SEO leading teams and optimizing processes at TENTENS Tech. Responsible for business results in online reputation management.
About the role
- SEO Content Specialist focused on content writing and optimisation for an AI healthtech company. Collaborating with the team to drive growth and enhance organic visibility.
Responsibilities
- Content creation: Write high-quality, search-optimised content including blog posts, landing pages, and guides designed specifically to improve organic and AI search visibility, user engagement, and sign-ups.
- Keyword research: Conduct thorough keyword, competitor, AIO, and SERP analyses to identify high-value search terms and content opportunities. Align keyword strategy closely with user intent to drive qualified website traffic.
- Content experimentation: Test new content strategies, formats, and topics to uncover untapped growth opportunities. Evaluate results to continuously improve content performance and organic reach.
- On-page optimisation: Improve content quality by optimising meta titles, meta descriptions, headings, and body copy, ensuring alignment with SEO best practices to maximise visibility and click-through rates.
- AI automation: Leverage AI to implement solutions that streamline day-to-day task management, such as generating assets, coordinating translations, publishing workflows, and updating content masterlists, among others.
Requirements
- 3+ SEO copywriting experience, excellent content writing ability, strong understanding of user intent
- Proficient in CMS platforms, particularly Sanity
- Analytical: Experience with SEO tools and analytics, data-driven decision making
- Initiative: Self-starter with proven track record of shipping content that drives growth, comfortable with consistent hands-on execution
- Communication: Work effectively with designers, developers, and other stakeholders
- Adaptability: Up-to-date with AIO and SEO trends, industry best practices, and new techniques in AI and organic search growth
- Bonus: Healthcare-related experience or medical background
Benefits
- Flexible hybrid working environment
- Learn from some of the best engineers and creatives, joining a diverse team
- Become an owner, with shares (equity) in the company, if Heidi wins, we all win
- The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
- If you have an impact quickly, the opportunity to fast track your startup career!
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