Marketing Operations Specialist managing systems and data driving marketing results at ClearRoute. Ensuring data quality, campaign delivery, and integration with various tools in a hybrid role.
About the role
- Marketing Operations Specialist in charge of executing and optimizing marketing automation and lifecycle programs for a SaaS company. Support campaign infrastructure, ensure data integrity, and improve operational workflows.
Responsibilities
- Support the execution of core marketing programs and operational workflows across campaigns and initiatives
- Create lists, segmentation logic, email builds, and automation workflows
- Ensure tracking, routing, and reporting are properly configured
- Support on-time and error-free campaign launches
- Assist in building and maintaining nurture programs and behavior-driven flows
- Monitor scoring, grading, and lifecycle stage transitions
- Identify automation errors or breakdowns and resolve quickly
- Support ongoing optimization of lifecycle programs
- Support marketing business process management initiatives related to trade shows, including printing logistics, lead workflows, and inventory management
- Assist with budget tracking and marketing spend coordination
- Support trade shows and events, including materials, logistics, and lead workflows
- Coordinate marketing requests and orders across teams
- Provide operational support for webinars and virtual events (setup, registration, follow-up)
- Support Pendo builds including in-app guides, banners, and activation messages
- QA in-app experiences to ensure proper targeting and display
- Monitor performance metrics and surface insights to the Manager, Marketing Operations & Lifecycle
- Maintain marketing data quality and segmentation accuracy
- Monitor sync health between marketing systems and Salesforce
- Assist with list audits and cleanup initiatives
- Pull campaign and funnel performance reports
- Assist in maintaining lifecycle dashboards
- Support performance tracking across lead flow and conversion stages
- Surface anomalies or trends in data
- Support administration of marketing tools including Pardot/MCAE, Pendo, LeanData, Chili Piper, Wistia, WordPress, ClickUp, Clouddingo, and related platforms
- Assist with testing new workflows and automation enhancements
- Utilize AI tools to improve marketing operations workflows and productivity
- Maintain and improve process documentation and workflows
Requirements
- 2–4+ years of experience in Marketing Operations or Marketing Automation within B2B SaaS
- Hands-on experience with marketing automation platforms (Pardot/MCAE preferred)
- Strong attention to detail and QA discipline
- Comfort working within Salesforce-integrated environments
- Experience with segmentation, list building, and automation logic
- Strong organizational, multi-tasking, and project management skills
- Desire to grow into broader lifecycle and marketing systems ownership
- Nice to have: Proficiency in HTML and CSS for building, editing, and optimizing marketing emails, landing pages, and form experiences within marketing automation platforms
- Previous experience utilizing AI tools to optimize marketing campaigns or workflows
- Advanced skills in Excel for data analysis and cleanup
Benefits
- Flexible hours
- Self-managed vacation
- Trust to manage your time
- Access to our collaboration hub in Kitchener
- Support your learning and career development
- Care about the full human—inside and outside of work
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