Product Marketing Writer crafting clear, persuasive content for CareScout's long-term care products and services. Collaborating with marketing and product teams to shape messaging and brand voice.
Responsibilities
Create clear and persuasive written content, including product descriptions, website copy, blog articles, case studies, email campaigns, brochures, one-pagers, and advertisements.
Work with marketing and product teams to shape core messaging, positioning, and brand voice for new and existing products.
Utilize market, competitor, and customer research to tailor content for target audiences and ensure it effectively addresses their needs.
Collaborate with designers, product managers, and sales teams to synchronize content strategy with business objectives.
Integrate SEO best practices into product-related content to expand its reach and effectiveness.
Develop other content as needed to support organizational goals.
Requirements
5+ years of experience in product writing or similar roles.
Bachelor’s degree (or equivalent) in journalism, English, communications, or related discipline
Exceptional writing skills, with a keen ability to craft engaging and grammatically precise content.
Solid grasp of marketing concepts, buyer psychology, and strategic content development.
Talent for translating complex product features into accessible benefits for diverse audiences.
Strong research abilities for gathering and distilling information from multiple sources.
Experience managing multiple writing projects and meeting tight deadlines in fast-paced environments.
Benefits
Competitive Compensation & Total Rewards Incentives
Comprehensive Healthcare Coverage
Multiple 401(k) Savings Plan Options
Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
Disability, Life, and Long-Term Care Insurance
Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
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