Hybrid Senior Director, Social Content and Community

at GEICO

• Job title: Senior Director, Social Content and Community
• Job type: Full Time
• Experience level: Senior
• Salary: $195,000 - $315,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Bethesda, United States

About the role

• Senior Director of Social Content and Community at GEICO, responsible for strategic direction and engagement across various platforms. Leading social content initiatives to enhance brand loyalty and cultural relevance.

Responsibilities

• Set the long-term vision and strategic direction for Social content and community engagement in alignment with GEICO’s consumer brand, employer brand, and commercial objectives across established and emerging platforms.
• Convert brand and business objectives into cohesive social strategies that drive attention, affinity and measurable business growth.
• Define the role, audience, and success definition for each platform, ensuring that content and media investments are made with purpose and precision.
• Apply cultural fluency and platform expertise to keep GEICO contemporary, differentiated, and credible in fast‑moving social environments.
• Lead end‑to‑end social content and engagement planning and activation, ensuring craft, speed and cross functional alignment.
• Develop a repeatable Social operating model that sustains always‑on presence while enabling episodic, tentpole, and real‑time opportunities.
• Design and implement a scalable national-to-local content framework that balances consistency with state and community-level nuance.
• Lead the evolution of GEICO’s influencer and social partnerships ecosystem to authentically extend GEICO into culture and build brand loyalty.
• Define how social success is measured and build learning systems (inclusive of AI solutions) that improve performance over time through disciplined testing and iteration.
• Oversee the mechanisms that monitor social conversation, surface risk, and inform proactive decision‑making across platforms.
• Recruit, develop, and lead a high‑performing team of strategists, creatives, community managers, and influencer specialists.

Requirements

• Extensive leadership experience in social media at a large enterprise brand.
• Proven ability to translate brand and business strategy into culturally relevant, platform-native activations.
• Deep expertise in social platforms, creator economies, and emerging engagement models.
• Experience in a highly regulated industry with established compliance workflows.
• Executive presence with the ability to influence across functions and levels.
• Ability to drive strategy and execute with speed and high quality.
• Comfortable producing and overseeing a high volume of work.
• Experience in transformational and matrixed organizations providing clear analysis of future opportunities and guidance on how to act now.
• Strategic thinker with the ability to inspire confidence from, and to collaborate with colleagues, internal stakeholders, and executive leaders.
• Well versed in gathering data and developing qualitative insights.

Benefits

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.