Commercial Impact Manager driving performance across leisure centres and family entertainment venues. Supporting teams, building confidence, and enhancing commercial outcomes.
Responsibilities
Driving commercial performance
Supporting underperforming sites
Building confident, commercially minded teams
Work with Area and Regional Managers to drive commercial performance by creating and delivering effective action plans and identifying growth opportunities through new business, improved programming and local commercial initiatives.
Act as a flexible, hands-on commercial resource, providing targeted on-the-ground support to underperforming sites where it will have the greatest impact.
Collaborate with marketing teams to plan and deliver campaigns that boost participation, footfall and customer spend.
Embed strong commercial habits within site teams and support them to interpret data, take ownership and improve outcomes.
Work closely with other commercial leads (Aquatics, Children’s Activities, F&B) to align activity and maximise total site income.
Share best practice, insights and success stories and inspire, motivate and celebrate strong commercial performance across the organisation.
Requirements
Commercially astute with a strong practical understanding of what drives sales, footfall and spend.
Adaptable and delivery-focused, with a real passion for achieving commercial results.
Experienced in driving income growth and customer engagement in a leisure, fitness or hospitality environment (or similar).
A confident communicator and motivator who can energise and inspire teams at all levels.
Organised and proactive, able to manage campaigns from planning through to execution and follow-up.
Comfortable working across multiple sites and locations, happy to be on the road supporting local teams.
A collaborative team player who thrives on action, positivity and measurable outcomes.
Proven experience delivering commercial results in a customer-facing, multi-site environment.
Experience owning income streams or full P&L responsibility.
A hands-on, people-focused approach – able to quickly assess, plan and deliver improvements with teams on the ground.
Excellent interpersonal and communication skills, with the ability to influence, coach and motivate.
Strong commercial awareness and understanding of income drivers.
Flexibility and mobility – able to travel and work across multiple sites as required.
Full UK driving licence and access to your own vehicle (allowance provided).
Experience coordinating national or multi-site campaigns.
Experience in the leisure, fitness or hospitality sector (desirable).
Benefits
My Staff Shop, our very own staff benefit scheme, gives employees access to a great range of benefits. Get discounts on cinema tickets, travel bookings, high street e-vouchers, gift cards, days out, leisure activities and your day to day spending.
Discounted Staff membership (including family members)
Incremental holidays
Employee Assistance Programme - 24/7 confidential, independent and professional counselling.
Company pension
Various insurance and saving schemes
Financial advice
Cycle-to-work and Car Leasing tax-efficient schemes (salaried staff only, depending on earnings)
All this as well as fully funded training and career progression opportunities in a team working environment
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