Hybrid Senior Communications Digital Product Manager

at FIFA

• Job title: Senior Communications Digital Product Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Zurich, Switzerland

About the role

• Senior Communications Digital Product Manager at FIFA leading digital content product strategy and delivery across owned platforms to enhance user engagement and operational efficiency.

Responsibilities

• Lead digital product strategy and delivery, managing the full lifecycle of FIFA’s digital content products across owned platforms and ensuring alignment with divisional priorities and business objectives
• Drive innovation and performance by developing scalable solutions, fostering continuous improvement, and ensuring tools and platforms reflect evolving audience needs and technologies
• Coordinate cross‑divisional collaboration to align platform functionality with communications, editorial, and stakeholder requirements
• Champion user‑centric design and operational excellence, ensuring all digital products deliver a consistent, engaging, and world‑class experience for both content creators and audiences.
• Define and deliver FIFA’s digital product vision across all owned and operated platforms, managing the complete product lifecycle from ideation to optimisation
• Align product strategies with divisional objectives and the Football Unites the World: Strategic Objectives for the Global Game (2023–2027) vision, ensuring a balance between creativity, functionality, and efficiency
• Develop and maintain product roadmaps, calendars, and budgets that support the organisation’s communications and storytelling priorities
• Provide strategic insights and recommendations that shape FIFA’s long‑term digital direction
• Oversee development and execution of product requirements — including editorial, multimedia, statistical, and technical elements — ensuring all deliverables meet quality, performance, and deadline expectations
• Coordinate product rollouts, sprint planning, and testing cycles in close collaboration with editorial, technical, and communications teams
• Manage platform integrations and key features such as SEO, search, video infrastructure, and API configurations to maintain high editorial and technical standards
• Validate and optimise products through user acceptance testing and post‑launch performance reviews
• Lead requirements‑gathering workshops and working sessions with internal stakeholders to translate business and editorial needs into prioritised product roadmaps
• Foster cross‑divisional collaboration between the Communications Division, IT, and marketing teams to ensure alignment and shared accountability
• Represent digital product interests in cross‑functional projects, such as CMS, CRM, or regional platform initiatives, ensuring communications objectives are consistently embedded
• Support and coordinate multilingual, multimedia, photographic, and statistical content operations across FIFA’s digital ecosystem
• Manage editorial and content tools (e.g. FIFA Content Management System, FIFA Digital Hub), ensuring effective governance, live support, and optimal asset tagging and organisation
• Oversee communications‑specific digital products to guarantee that all digital channels reflect FIFA’s brand, editorial quality, and compliance standards
• Support the integration of corporate and competition‑related video content, maintaining high technical and editorial consistency
• Drive digital transformation by promoting a culture of experimentation and adopting emerging technologies, including AI‑enhanced tools, to improve efficiency and creativity
• Conduct ongoing research, benchmarking, and trend analysis to identify opportunities for growth and optimisation
• Ensure accurate product documentation, data reporting, and transparency throughout the delivery lifecycle
• Champion user‑centred design principles and scalable product ecosystems that strengthen FIFA’s digital reach and organisational agility

Requirements

• 8–10+ years of experience in digital product management, preferably within media, publishing, sports, or global organisations
• Proven experience managing digital platforms, CMS ecosystems, or content-driven products at scale
• Demonstrated experience leading full product lifecycles from concept through launch and optimisation
• Experience working with cross-functional teams including editorial, engineering, UX, marketing, and communications
• Experience delivering digital products for large global audiences or high-traffic platforms
• Bachelor’s or Master’s degree in Digital Media, Communications, Product Management, Computer Science, Business Administration, or a related field
• Strong knowledge of product management methodologies (Agile/Scrum, roadmap planning, sprint management)
• Experience with content management systems, digital publishing platforms, and editorial workflows
• Understanding of SEO, analytics, APIs, video infrastructure, and digital performance optimisation
• Familiarity with UX/UI principles and user-centred design
• Experience translating business requirements into technical specifications
• Experience with data analytics and product performance metrics
• Excellent written and verbal communication skills in English; additional languages are an advantage
• Ability to communicate technical concepts to non-technical stakeholders
• Strategic thinker with strong analytical and problem-solving skills
• Highly organised with strong project management abilities
• Innovative mindset with interest in emerging technologies (e.g., AI in content production)
• Collaborative and adaptable in fast-paced, international environments.

Benefits

• Health and fitness: Regular football sessions for all abilities, plus on-site gym.
• Home office: Up to two days of home office per week if work permits and home office allowance for all.
• Language courses: Offered to all staff to aid personal and professional growth.
• Continuous learning: We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it.
• Pension: Flexible pension benefits with generous employer contributions.
• Relocation assistance: A dedicated team will be on hand to support your relocation.
• Sustainability: We support all employees using public transport.
• Vacation: Maintain a healthy work/life balance with a generous vacation allowance.
• Volunteering: Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners.