Insurance Marketing Analyst supporting Producers and account teams by organizing client information and conducting analyses. Collaborating with clients and carriers to build strong relationships and drive marketing efforts.
About the role
- Marketing Analyst responsible for supporting Distribution objectives at Farmers through advanced analytics and market planning. Collaborates on diverse projects to drive acquisition, retention, and profitability.
Responsibilities
- Responsible for supporting Distribution objectives for acquisition, retention, cross-selling, profitability, and agency development by assisting in advanced analytic projects
- Implements local market planning and analysis
- Leverages agent and district information to make business decisions regarding areas of opportunity, segmentation of agents, planning, etc.
- Assists with creation of scorecards, agency development presentations to Sr. Leadership, and campaign management reporting
- Assists with a multitude of diverse projects ranging from Planning, Agency and Segmentation to deriving actionable rules for trigger based marketing campaigns
Requirements
- High school diploma or equivalent required
- Bachelor’s degree preferred in business, statistical or related field
- At least two years of business planning, marketing, or consulting with Farmers or equivalent external experience
- 3+ years of Advanced Excel, SQL/VBA, Snowflake cloud data exposure and modeling preferred
- Experience working with cross-functional teams
- Strong excel and database skills
- Relationship management skills
- Excellent verbal and written communication skills
- Strong technical skills in marketing analysis, statistical analysis, mathematical modeling, optimization and simulation
- Strong with PC databases, spreadsheets, and statistics
Benefits
- Competitive salary commensurate with experience, qualifications and location
- Bonus Opportunity (based on Company and Individual Performance)
- 401(k)
- Medical
- Dental
- Vision
- Health Savings and Flexible Spending Accounts
- Life Insurance
- Paid Time Off
- Paid Parental Leave
- Tuition Assistance
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