Kursleiter/Bildungsmanager managing administrative tasks, participant relationships, and course management. Supporting educational efforts in a modern environment at Heinze Akademie in Hamburg.
About the role
- Consumer Insights Manager for Expedia Group analyzing traveler's perceptions and brand effectiveness. Collaborating with marketing teams to inform strategies using research and insights.
Responsibilities
- Lead end-to-end research programs—from execution to delivering actionable insights
- Own major measurement work-streams such as Brand Health Tracking and Creative Development & Testing across our three flagship brands
- Collaborate with cross-functional stakeholders to define clear measurement objectives and develop tailored research plans
- Advocate for brand measurement best practices across the marketing organization and broader Expedia Group
- Manage external research partners and foster long-term, productive relationships
- Ensure our measurement approaches evolve with the latest industry standards, technologies, and marketing trends
Requirements
- Minimum 6 years of experience in consumer research and insights, with a strong track record in brand and campaign measurement
- Experience on both agency and client sides is ideal, though high-performing candidates from either background are welcome
- Experience measuring sponsorship effectiveness is a plus
- Experience measuring campaign effectiveness and creative
- Proficient in a range of research methodologies, including traditional qualitative and quantitative approaches, as well as social listening and sentiment analysis tools
- Ability to translate complex data and research learnings into clear, engaging, and actionable narratives for diverse audiences, including key stakeholders and senior leadership
- Comfortable getting hands-on with data and research to craft clear, engaging narratives
- Adept at navigating complex, global organizations and building relationships with stakeholders across functions and geographies
- Ability to collaborate with cross-functional teams (marketing, creative, analytics, product) to integrate insights into business strategies and actions
- Excellent project management skills, with the ability to juggle multiple work-streams and maintain attention to detail.
Benefits
- medical/dental/vision
- paid time off
- Employee Assistance Program
- wellness & travel reimbursement
- travel discounts
- International Airlines Travel Agent (IATAN) membership
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