Lead commercialization and customer engagement in Data and Addressability at Equativ. Drive strategy for monetizing first-party data and ensure compliance across digital ecosystems.
Responsibilities
Lead commercialization of Data and Addressability business
Drive engagement with Commercial and Solutions teams
Collaborate with Product Marketing for GTM strategy
Ensure GDPR/CCPA/CPRA compliance
Requirements
Partnering with Product, Strategy, and Commercial teams
Hands-on leadership in data monetization
Knowledge of AdTech taxonomy
Understanding of Clean Rooms and CDPs
Ability to explain complex technical concepts
Benefits
Flexible working environment
Reasonable accommodation during application and interview process
Job title
Senior Director, First-Party Data – Addressability
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