Influencer Marketing Intern responsible for creating and managing campaigns for a vegan snack company. Engaging with influencers and analyzing performance to optimize future strategies.
About the role
- Summer Intern supporting influencer campaigns and PR initiatives for Naturium, a fast-growing skincare brand. Hands-on exposure to creator partnerships, event execution, and cross-functional collaboration.
Responsibilities
- Support the day-to-day conceptualization and execution of paid and organic influencer campaigns
- Proactively source and identify user-generated content (UGC) that authentically showcases real product use and strong brand alignment
- Assist with creator research across TikTok, Meta platforms, YouTube, and emerging channels
- Track campaign performance, metrics, and post-campaign summaries using Tribe Dynamics and CreatorIQ
- Assist with influencer send-outs, including shipment coordination, product selection, and organization
- Stay up to date on cultural moments and trends, sharing relevant insights with the team
- Support PR strategy to help drive awareness through earned media and storytelling
- Assist with follow-ups and coordination with the PR agency
- Consolidate PR updates and share clear status updates with internal stakeholders
- Help ensure timelines, approvals, and deliverables remain organized and on track
- Support planning and execution of brand events, pop-ups, and activations requiring PR or influencer coordination
- Assist with guest list management, influencer and media attendance, and on-site support
- Support post-event reporting and learnings by tracking coverage, content, and performance metrics
- Collaborate cross-functionally with Social, Community, Brand, Corporate Communications, Digital, and Creative teams to support key brand moments
Requirements
- Must be a rising junior or senior at the time of the internship
- Must be available for the full internship period: June 1st - August 28th
- Based in New York, with availability for a hybrid schedule including at least three days in person per week
- Strong interest in influencer marketing, PR, beauty, and creator culture
- Fluent in TikTok, Instagram, YouTube, and emerging social platforms
- Highly organized with strong attention to detail and the ability to manage multiple projects and deliverables
- Familiarity with influencer marketing tools and campaign tracking systems
- Strong written and verbal communication skills
- Proactive, curious, and eager to learn in a fast-paced environment
Benefits
- Competitive pay and benefits
- Bonus eligibility (200% of target over the last four fiscal years)
- Equity
- Flexible time off
- Year-round half-day Fridays
- Hybrid 3 days in office, 2 days at home work environment
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