American Family Insurance Agency Owner responsible for managing your agency and driving sales efforts. Hiring your team and achieving strategic business goals while representing American Family exclusively.
About the role
- Vice President leading marketing strategies and initiatives at Desjardins Group's property and casualty insurance sector. Fostering transformation and growth through innovative marketing approaches and analytics.
Responsibilities
- Support the Executive Vice Presidency in developing and implementing the strategic orientations of Desjardins Group
- Develop sector-specific marketing strategies and plans aligned with business ambitions, member/client needs, and market opportunities
- Create value through business analysis, advanced analytics, and data optimization to inform strategies, offerings, and performance
- Contribute to the development of property and casualty insurance solutions and support national product/market strategies, including auto and home insurance pricing
- Design and deploy national risk-segmentation strategies to optimize targeting, pricing, and results
- Identify business and improvement opportunities beyond the sector marketing plan to support the achievement of objectives
- Oversee the execution of the sector’s marketing plan, in collaboration with other teams, and ensure ongoing performance monitoring to adjust initiatives as needed
- Enhance the member/client experience by managing dissatisfaction situations and integrating insights into continuous improvement initiatives
- Advise internal partners, support their initiatives, and represent the organization with external bodies
- Develop and execute the sector’s business plan, manage the budget, implement management practices that foster engagement, skill development, succession, and embody Desjardins’ cooperative values
Requirements
- Several years of experience in a management or executive marketing role
- Ability to work with modern tools, digital technologies, and artificial intelligence
- Strong mastery of marketing in a sophisticated digital environment
- Advanced bilingualism required to interact with English- and French-speaking partners, members, and clients
- Proven ability to execute, optimize, and lead transformation initiatives in complex and ambiguous contexts
- Ability to mobilize teams, enhance the client experience, simplify processes, and manage large-scale projects
Benefits
- Health insurance
- Paid time off
- Professional development
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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