Hybrid Product Manager I, Growth

at Coinbase

• Job title: Product Manager I, Growth
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $144,500 - $170,000 per year
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, United States

About the role

• Product Manager role focusing on user activation experiences for new users at Coinbase. Collaborating with engineering, design, and data to improve user engagement in cryptocurrency.

Responsibilities

• Support the strategy and roadmap for the New User Experience, User Lifecycle, Multi-Product Discovery, and New User Incentives to help new users seamlessly complete KYC, add a payment method, and begin to invest on Coinbase.
• Analyze activation funnels and dashboards to identify where new users drop off, size opportunities, and propose clear, experiment‑backed solutions.
• Write simple, clear product requirements and user stories, and partner with Engineering and Design to ship improvements to NUX flows, incentives, and related UX.
• Run A/B tests across the entire lifecycle of a user’s first 30 days – from onboarding to incentives – in partnership with Data Science and experimentation teams; interpret results and recommend follow‑ups.
• Collaborate with adjacent teams (Identity, Onboarding, Payments, Incentives, Growth Foundations) to ensure activation experiences are technically sound, cohesive, high quality, and consistent across platforms.
• Contribute to on‑call and operational excellence for Activation‑owned services (e.g., new user incentives, notifications, cross-product discovery), working with engineering partners to keep critical new‑user paths reliable.

Requirements

• 3+ years of product management or closely related experience (e.g., growth, operations, program management, or analytics) in consumer products.
• Experience working on user funnels (signup, onboarding, or checkout), including using data to understand drop‑offs and measure impact of product changes.
• Comfort with experimentation and basic analytics (e.g., setting success metrics, reading A/B test results, partnering with Data Science or Analytics).
• Strong collaboration skills; you work well with Engineering, Design, and cross‑functional partners and can drive alignment on priorities and tradeoffs.
• Clear written and verbal communication; able to turn ambiguous problems into simple problem statements, PRDs, and next steps.
• Interest in crypto and financial products, with curiosity to learn quickly about our users and ecosystem.

Benefits

• Full time offers from Coinbase also include bonus eligibility + equity eligibility + benefits (including medical, dental, vision and 401(k)).