Content Marketeer involved in creating impactful event content and programming at Easyfairs. Engaging with stakeholders to enhance event success and grow the brand portfolio.
About the role
- Generative AI Product Manager leading AI powered search solutions for digital ecosystem at Caterpillar. Collaborating with cross-functional teams to enhance shopping and content discovery.
Responsibilities
- Define and evolve the GEN AI product vision for Shopping & Content Search, aligned with Caterpillar’s AI Assistant strategy, eCommerce roadmap, and digital experience goals.
- Own the product roadmap from POC to production, balancing innovation, scalability, and business impact.
- Drive prioritization of capabilities such as: AI assisted part and product discovery, Natural language and conversational search, Content understanding and semantic retrieval, Visual and attribute based search, Personalized recommendations and guided shopping.
- Partner with engineering, search relevance, data science, UX, content, and commerce teams to deliver high quality AI powered discovery experiences.
- Translate customer and dealer needs into clear product requirements, acceptance criteria, and success metrics.
- Lead experimentation, A/B testing, and relevance tuning to continuously improve search quality, engagement, and conversion.
Requirements
- Strong experience in digital product management, preferably in search, eCommerce, content platforms, or AI driven experiences.
- Working knowledge of Generative AI, search relevance, information retrieval, and conversational interfaces.
- Proven ability to lead cross functional teams and deliver complex products at scale.
- Customer obsessed mindset with the ability to translate user needs into impactful solutions.
- Comfort operating in ambiguity, from early experimentation through enterprise rollout.
Benefits
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
- * These benefits also apply to part-time employees
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Content Marketeer role focused on crafting visible content and engaging themes for events. Collaborating with partners and industry stakeholders to deliver memorable live experiences at Easyfairs.
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