Content Marketeer at Mopinion (part of Netigate) creating and distributing content for marketing funnel. Collaborating with teams to translate insights into compelling stories in a hybrid role.
Responsibilities
Write engaging, SEO-optimised blog posts and long-form articles that strengthen our organic visibility and thought leadership
Work closely with our SEO & GEO specialist to collaborate and execute on the SEO and GEO strategy and increase visibility in LLMs
Create content for email marketing campaigns, from newsletters to nurture sequences
Develop product marketing content such as feature pages, positioning copy, landing pages, and product-led stories
Produce gated content including white papers, industry reports, and guides that generate and qualify leads
Build and maintain a content calendar, ensuring consistent publishing cadence across all channels
Write and coordinate customer testimonials and case studies that showcase real-world impact
Own and execute communications around webinars, events, and other demand-generation activities
Guide and mentor a junior marketer on content tasks, providing feedback and helping them develop
Monitor and report on content performance against KPIs, continuously optimising for better results
Requirements
3–5 years of experience in content marketing, preferably in a B2B SaaS or tech environment
Proven track record of creating content that contributes to pipeline growth and lead generation
Strong understanding of B2B buyer journeys and how content supports each stage of the funnel
Ability to translate technical or complex topics into accessible, engaging content
Familiarity with SEO tools such as SEMrush, Ahrefs, and Google Search Console as well as LLMs and AI powered tools (e.g. Byword.ai and Jasper)
Experience with SEO best practices, content strategy, and marketing analytics
Familiarity with email marketing platforms, CMS tools, and marketing automation
Native or near-native English writing and communication skills
Data-driven mindset by comfortable using analytics to inform content decisions and measure results
Benefits
An inclusive and supportive work environment where diversity and creativity are celebrated.
Opportunities for professional growth and career advancement within an international growing company.
Creativity and impact are what matter most. We believe in celebrating our achievements.
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