Marketing Operations & Data Lead at Bromcom ensuring data accuracy and supporting marketing strategies. Overseeing data governance and integration with CRM systems for targeted campaigns.
Responsibilities
Lead the data-cleanse and enrichment programme, linking schools, MATs, and local authorities with unique IDs.
Manage CRM governance (Dynamics 365): field definitions, duplicates, record ownership, and source tagging.
Build and maintain marketing segmentation lists for campaigns and outbound activity.
Support inbound enquiry tracking — defining categories, ensuring leads are logged and routed correctly.
Collaborate with the internal BI team to ensure data feeds and field mappings align with Power BI dashboards.
Integrate external datasets (DfE, Census, Ofsted) and qualitative insights from Voice of the Schools to fill gaps and add contextual intelligence.
Document processes, train teams, and champion data quality across the commercial function.
Prepare the systems and data structure for future marketing automation (ClickDimensions workflows, nurture readiness).
Requirements
Strong knowledge of Dynamics 365 CRM (or equivalent)
Proven experience in marketing or sales data management
Hands-on ability to clean, enrich, and maintain datasets
Understanding of marketing segmentation and GDPR principles
Advanced Excel / Power Query skills
Detail-driven, organised, and collaborative working style
Experience with public-sector or education datasets (DfE, Ofsted, Census)
Familiarity with marketing automation tools (ClickDimensions, HubSpot, Eloqua)
Process mapping or light project-management experience
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